30 October 2026
Myth: "Go broad so the algorithm can optimize" New to LinkedIn Ads? People copy this from Facebook: keep your audience huge and let the system find buyers. On LinkedIn, that backfires. Clicks here cost far more than on F…
@B2BLever
26 October 2026
Myth: "Just boost your best LinkedIn post" New to ads? You'll see a tempting "Boost" button on your company page posts. The advice: boost what already did well organically. Here's the catch. Boosting from the page gives …
@B2BLever
23 October 2026
Myth: "Pick the cheapest clicks to save money" New to LinkedIn Ads? Here's a trap I fell into. The advice says chase the lowest CPC (cost per click — what you pay each time someone clicks your ad). Sounds smart. It's wro…
@B2BLever
16 October 2026
The 7-point final review before you hit Launch New to LinkedIn Ads? Run this last check before launching, in order, so nothing embarrassing goes live: — Objective matches your real goal — Audience size is above 50,000 — …
@B2BLever
12 October 2026
How to find new people who look like your best customers New to audience building? A lookalike audience finds fresh people who resemble a list you already trust. Build one step by step: — First create a Matched Audience …
@B2BLever
09 October 2026
How to set up exclusions so you stop wasting budget New to targeting? Exclusions tell LinkedIn who NOT to show your ad to. Beginners forget these and pay for the wrong people. Set them up: — Exclude your own employees (u…
@B2BLever
05 October 2026
Your simple weekly campaign check-up routine New to managing live campaigns? Don't poke them daily. Do this calm once-a-week review instead: — Check spend: is it pacing close to your daily budget? — Check cost per result…
@B2BLever
30 September 2026
A naming system so you never lose track of campaigns New to LinkedIn Ads? After a few campaigns, your account becomes a confusing pile. Set up a naming habit now: — Use a simple pattern: Objective | Audience | Format | D…
@B2BLever
29 September 2026
What to do with leads AFTER the form is submitted New to lead gen forms? The form is only half the job. Many beginners collect leads and never see them. Set up the follow-up: — In Campaign Manager, find your leads under …
@B2BLever
28 September 2026
Audience too small? Here's how to fix it step by step New to targeting and the audience meter shows a tiny number? Don't panic. Widen it in this order, one move at a time: — Remove the seniority filter first (it cuts the…
@B2BLever
27 September 2026
How to upload a company list for account targeting New to list targeting? You can upload a list of companies you want to reach (this is account-based marketing, or ABM, targeting named companies instead of broad roles). …
@B2BLever
26 September 2026
Which bidding strategy to choose on day one New to bidding? Bidding is how much you'll pay for each click or view, and LinkedIn offers a few ways to set it. For your first campaign: — Start with Maximum Delivery: LinkedI…
@B2BLever
25 September 2026
Install and verify the Insight Tag the right way New to the Insight Tag? It's a small piece of code on your website that lets LinkedIn see who visited. Install and check it like this: — In Campaign Manager, open Analyze,…
@B2BLever
24 September 2026
How to pick the right campaign objective New to LinkedIn Ads? The objective is the goal you tell LinkedIn at the very start, and it changes everything after. Choose with this guide: — Want clicks to your site? Pick Websi…
@B2BLever
23 September 2026
How to run your first clean A/B test New to testing? A/B testing means comparing two ads to see which wins. Beginners change too much at once. Do it cleanly: — Change ONE thing only (the image, OR the headline, never bot…
@B2BLever
22 September 2026
The single-image ad checklist for beginners New to creating ads? The single-image ad is the simplest format: one picture, some text, a button. Build it cleanly: — Image size: 1200 x 627 pixels (the standard that fills th…
@B2BLever
21 September 2026
Choosing between Sponsored Content and Message Ads New to ad formats? Sponsored Content is a post in the feed everyone scrolls. Message Ads land in someone's LinkedIn inbox. Pick with this checklist: — Cold audience who'…
@B2BLever
20 September 2026
How to target by job title without shrinking too far New to targeting? Job title targeting shows ads to specific roles. People over-narrow and end up with no audience. Build it right: — Start with the role, not the senio…
@B2BLever
19 September 2026
How to plan a budget that won't get you stuck New to budgeting here? LinkedIn has a minimum daily budget (around $10 per campaign), but that floor is a trap if you stop there. Plan it this way: — Know your floor: at leas…
@B2BLever
18 September 2026
Build your first retargeting audience step by step New to retargeting? It means showing ads to people who already visited your site. On LinkedIn this lives under Matched Audiences. Set it up like this: — Confirm your Ins…
@B2BLever
17 September 2026
Set up conversion tracking before you spend a dollar New to tracking? A conversion is the action you care about (a signup, a demo booked). Here's the order that avoids broken data: — In Campaign Manager, open Analyze, th…
@B2BLever
15 September 2026
Your first LinkedIn Ads campaign: the 6-step launch checklist New to LinkedIn Ads? Start here. Build your very first campaign in this exact order so nothing breaks: — Pick one objective (start with Website Visits, the si…
@B2BLever
14 September 2026
Click conversions vs view-through conversions New to reading your conversion report? LinkedIn counts two kinds, and beginners trust them equally by mistake. A post-click conversion means someone clicked your ad, then con…
@B2BLever
13 September 2026
LinkedIn's conversion count vs your CRM New to measuring results? Two systems will report your wins, and they'll disagree. LinkedIn's own tracking counts a conversion when someone clicks your ad and later does the action…
@B2BLever
12 September 2026
Tiny test budget vs spending enough to learn New to LinkedIn and tempted to start at 10 dollars a day? Let's talk tradeoffs. LinkedIn's floor is about 10 dollars a day, and clicks here often run 8 to 12 dollars each. So …
@B2BLever
11 September 2026
Daily budget vs lifetime budget: pacing your spend New to setting budgets? You pick how money gets paced, so let's compare. A daily budget spends a set amount each day and keeps going until you stop it. Steady and easy t…
@B2BLever
10 September 2026
Audience Expansion vs Lookalike audiences New to LinkedIn's 'reach more people' options? Two exist, and they're different. Audience Expansion is a checkbox that quietly adds 'similar' people to whatever audience you buil…
@B2BLever
09 September 2026
Retargeting vs prospecting: where should your first budget go? New to LinkedIn Ads? You'll hear both words, so let's compare. Prospecting reaches brand-new people who've never met you. It's how you grow, but it's slower …
@B2BLever
08 September 2026
Adding exclusions vs tightening your targeting New to cleaning up an audience? You have two tools, and one is gentler. Tightening means adding more 'must-have' filters. It shrinks your audience hard and can drop good peo…
@B2BLever
07 September 2026
'AND' vs 'OR' in targeting: the quiet audience killer New to LinkedIn's audience builder? This one trips up everyone. When you add filters in different boxes, LinkedIn uses 'AND', the person must match all of them. Job t…
@B2BLever
