16 September 2026
Network roundup — across the board: — @PinToPayday — Real Pinterest case studies with the full timeline and numbers — how… — @DropAndFlip — A daily curated digest of the best domain plays: expired drops worth… — @BehindT…
@B2BLever
15 September 2026
Your first LinkedIn Ads campaign: the 6-step launch checklist New to LinkedIn Ads? Start here. Build your very first campaign in this exact order so nothing breaks: — Pick one objective (start with Website Visits, the si…
@B2BLever
14 September 2026
Click conversions vs view-through conversions New to reading your conversion report? LinkedIn counts two kinds, and beginners trust them equally by mistake. A post-click conversion means someone clicked your ad, then con…
@B2BLever
13 September 2026
LinkedIn's conversion count vs your CRM New to measuring results? Two systems will report your wins, and they'll disagree. LinkedIn's own tracking counts a conversion when someone clicks your ad and later does the action…
@B2BLever
12 September 2026
Tiny test budget vs spending enough to learn New to LinkedIn and tempted to start at 10 dollars a day? Let's talk tradeoffs. LinkedIn's floor is about 10 dollars a day, and clicks here often run 8 to 12 dollars each. So …
@B2BLever
11 September 2026
Daily budget vs lifetime budget: pacing your spend New to setting budgets? You pick how money gets paced, so let's compare. A daily budget spends a set amount each day and keeps going until you stop it. Steady and easy t…
@B2BLever
10 September 2026
Audience Expansion vs Lookalike audiences New to LinkedIn's 'reach more people' options? Two exist, and they're different. Audience Expansion is a checkbox that quietly adds 'similar' people to whatever audience you buil…
@B2BLever
09 September 2026
Retargeting vs prospecting: where should your first budget go? New to LinkedIn Ads? You'll hear both words, so let's compare. Prospecting reaches brand-new people who've never met you. It's how you grow, but it's slower …
@B2BLever
08 September 2026
Adding exclusions vs tightening your targeting New to cleaning up an audience? You have two tools, and one is gentler. Tightening means adding more 'must-have' filters. It shrinks your audience hard and can drop good peo…
@B2BLever
07 September 2026
'AND' vs 'OR' in targeting: the quiet audience killer New to LinkedIn's audience builder? This one trips up everyone. When you add filters in different boxes, LinkedIn uses 'AND', the person must match all of them. Job t…
@B2BLever
06 September 2026
Adjacent but useful: @greenday_roi. Real campaigns told as stories — the offer, the traffic, the day it finally went… Good if your work touches ROI case breakdowns.…
@B2BLever
05 September 2026
Paying per click vs per view: CPC or CPM? New to bidding terms? Let's untangle two acronyms. CPC = cost per click, you pay each time someone clicks. CPM = cost per mille, you pay for every 1,000 times your ad is shown, c…
@B2BLever
04 September 2026
The Insight Tag vs the Conversions API for tracking New to conversion tracking? These two report your results, and they're not rivals. The Insight Tag is a small piece of code on your website. It watches what visitors do…
@B2BLever
03 September 2026
Video vs image ads for a cold audience New to LinkedIn and wondering if you need video? Here's the trade. Image ads are cheap to make and load instantly. For a cold audience that's just scrolling, a sharp headline on an …
@B2BLever
02 September 2026
Job titles vs skills: two ways to find the same person New to targeting and torn between these? Let's compare. Job title targeting only catches the exact titles people wrote on their profile. Problem: titles are messy. '…
@B2BLever
01 September 2026
Targeting by company list vs by job title New to account-based ads? Here's when each wins. Job title targeting reaches a role (say 'Marketing Director') across all companies. Wide net, easy to fill, but you'll hit tiny f…
@B2BLever
31 August 2026
Matched Audiences vs built-in targeting New to LinkedIn targeting? There are two totally different sources, and mixing them up costs money. Built-in targeting (job title, industry, company size) builds an audience from L…
@B2BLever
30 August 2026
Maximum Delivery vs Manual Bidding: who's driving? New to LinkedIn bidding? You get two main choices, so let's keep it simple. Maximum Delivery = LinkedIn spends your whole budget automatically and tries to get the most …
@B2BLever
29 August 2026
Lead Gen Forms vs your own landing page New to LinkedIn lead capture? Here's the honest tradeoff. Lead Gen Forms open right inside LinkedIn and auto-fill the person's name, email, and job title. Less typing means more le…
@B2BLever
28 August 2026
Brand Awareness vs Website Visits: two objectives that look the same New to LinkedIn Ads? These two confuse everyone, so let's sort it out. Brand Awareness charges you per 1,000 views (called impressions). LinkedIn just …
@B2BLever
27 August 2026
If you follow us for LinkedIn Ads, these belong in your list too: — @AnswerHeat — Spicy, opinionated takes on Quora and answer-engine marketing — why… — @TheLoopSystem — Repeatable frameworks and checklists for building …
@B2BLever
26 August 2026
Forgetting to exclude the people you don't want New to targeting? Beginners obsess over who to include and forget the other half: who to exclude. So you keep paying to reach current customers, your own employees, and peo…
@B2BLever
25 August 2026
Not tagging your links (and losing credit for your leads) New to LinkedIn Ads? You send traffic to your site, leads come in, but in your analytics they all show as "LinkedIn" or worse, "direct" — no idea which campaign o…
@B2BLever
24 August 2026
Paying for ads on apps you've never heard of New to LinkedIn Ads? When building a campaign, there's an option called the LinkedIn Audience Network — it shows your ads on third-party apps and sites outside LinkedIn. It's …
@B2BLever
23 August 2026
Showing your "book a demo" ad to people who've never heard of you New to LinkedIn Ads? It's tempting to lead with your hardest ask everywhere. But a stranger isn't ready to book a sales call — that's like proposing on a …
@B2BLever
22 August 2026
Your conversion numbers look too good to be true New to conversion tracking? Sometimes the Insight Tag (LinkedIn's tracking code) gets installed twice — once in your site theme, once in a tag manager. Now every action co…
@B2BLever
21 August 2026
Your ad image gets awkwardly cropped New to Sponsored Content? You upload a nice graphic, and in the feed LinkedIn chops off the top of your headline or the logo. Looks sloppy, kills trust. The cause: wrong image size. A…
@B2BLever
20 August 2026
Forgetting to tell people what to do next New to writing ads? Beginners describe how great their product is and then... stop. No clear next action. The reader nods and scrolls on. A Sponsored Content post (the ad in the …
@B2BLever
19 August 2026
Killing a campaign after two days New to LinkedIn Ads? You launch, check at hour 36, see a scary cost, and panic-pause. Totally understandable — and usually a mistake. Every new campaign goes through a learning phase whe…
@B2BLever
18 August 2026
Collecting leads that never reach your sales team New to Lead Gen Forms? Here's a heartbreaker. Your form works, leads pour in — and they sit inside Campaign Manager where no one checks. By the time someone downloads the…
@B2BLever
