How to set up exclusions so you stop wasting budget

How to set up exclusions so you stop wasting budget

New to targeting? Exclusions tell LinkedIn who NOT to show your ad to. Beginners forget these and pay for the wrong people. Set them up:

— Exclude your own employees (upload your company in the company field)
— Exclude current customers if your goal is new leads
— Exclude job seekers and interns if you sell to decision-makers
— Exclude unrelated industries that sometimes sneak in
— Review who's actually clicking weekly and add new exclusions

Think of it like a bouncer: targeting picks who gets in, exclusions keep out the people who'll never buy.

Why it matters: every excluded wrong-fit click is budget saved for a real prospect.

Next step: add your own company as an exclusion so you stop paying to reach coworkers.