16 June 2026
Spark Ads: turning a real post into an ad, step by step A Spark Ad is an ad built from a real TikTok post (yours or a creator's) instead of a plain upload. People trust it more because it looks native, not salesy. Let's …
@SparkCodeBasics
15 June 2026
Why your objective changes everything (before you spend a cent) Let's clear up a common mix-up. When you build a TikTok campaign, the very first choice is the objective, meaning the goal you tell TikTok to chase. — Reach…
@SparkCodeBasics
14 June 2026
What a high CPM was quietly telling one seller Here's a number most beginners ignore. A seller's sales felt expensive and she blamed her product. — First, she checked CPM (CPM = cost per 1,000 views, meaning how much Tik…
@SparkCodeBasics
13 June 2026
The built-in Split Test tool: testing without fooling yourself When you test two ideas in normal ad groups, they can overlap, meaning the same person sees both, and your results get muddy. TikTok's Split Test feature fix…
@SparkCodeBasics
13 June 2026
Picking the right conversion event (a tiny choice with big effects) When you run a Conversions campaign, TikTok asks which event to optimize for. An event is just an action you want, like 'Add to Cart' or 'Complete Payme…
@SparkCodeBasics
13 June 2026
Why splitting a small budget across many ad groups fails A tempting beginner move: 'I have $50 a day, so I'll make ten ad groups at $5 each to test lots of ideas.' It feels thorough. It quietly sabotages you. Here's the …
@SparkCodeBasics
