31 July 2026
A team re-ran its 12 best posts verbatim 6 months later. 70% of original reach, near-zero effort. The question: do evergreen posts lose their audience the second time, or can you safely recycle? The case: a B2B brand re-…
@B2BLabReport
30 July 2026
A creator narrowed from 'marketing' to one sub-niche. Followers slowed, but reply quality jumped. The question: does narrowing your topic cost reach, and is the trade worth it for B2B pipeline? The case: a B2B consultant…
@B2BLabReport
29 July 2026
A vendor ungated its best report. Form fills dropped 80%; qualified pipeline rose 22%. The question: does gating content behind a form generate more pipeline than giving it away? The case: a martech vendor ran a 6-month …
@B2BLabReport
28 July 2026
One to follow For TikTok Ads done right, @SparkCodeBasics is the move. TikTok Ads explained from zero: campaign objectives, Spark Ads, pixel setup, and……
@B2BLabReport
27 July 2026
A team went from 3 to 5 posts a week. Per-post reach fell 28%; total reach barely moved. The question: does posting more often grow total reach, or does it cannibalize each post? The case: a B2B brand stepped cadence up …
@B2BLabReport
26 July 2026
A founder moved a series into LinkedIn's newsletter feature. Open rate beat feed reach 6x. The question: does LinkedIn's native newsletter reach a subscriber more reliably than feed posting? The case: a B2B founder publi…
@B2BLabReport
25 July 2026
A startup posted the same insight as text and as video. Text won on a 7-day view. The question: does native video outperform text for B2B reach once you measure beyond day one? The case: a devtools startup published 20 i…
@B2BLabReport
24 July 2026
A consultancy moved links to the comments. Reach on link posts jumped 3x. The question: does LinkedIn actually suppress posts with external links, and does 'link in comments' recover the loss? The case: a B2B consultancy…
@B2BLabReport
23 July 2026
Edelman-LinkedIn data: 75% of buyers say thought leadership shapes who they shortlist. The question: does executive thought leadership influence actual purchase decisions, or is it brand theater? The case: the annual Ede…
@B2BLabReport
22 July 2026
A team replied to every comment within 15 minutes. Reach per post rose 1.9x. The question: does early comment velocity feed the algorithm, or is it just politeness? The case: a fintech content team ran a structured test …
@B2BLabReport
21 July 2026
A vendor added one survey question. 31% of 'direct' leads were actually dark social. The question: how much pipeline does dark social (sharing via DMs, Slack, email — invisible to analytics) actually hide? The case: a cy…
@B2BLabReport
20 July 2026
One SaaS firm moved posts from brand page to founder account. Reach 4.4x. The question: does the same content travel further from a personal profile than a company page? The case: a Series-B project-management vendor ran…
@B2BLabReport
19 July 2026
Founder-led content out-performs brand content — but the data hides a fragility The question: does tying B2B content to a named founder or executive beat a faceless brand voice, and what's the catch? The dataset: compara…
@B2BLabReport
18 July 2026
From the network Want more on TikTok organic? @AlgoHeretic covers it daily and goes deeper than most. Solid follow.…
@B2BLabReport
17 July 2026
Impressions are a vanity metric until you weight them by who saw the post The question: are raw impression counts meaningful for B2B, or does the composition of the audience matter more than the number? The dataset: acco…
@B2BLabReport
16 July 2026
Who buyers actually trust: peers and practitioners over brands and analysts The question: which information sources do B2B buyers rank as most trustworthy when forming a shortlist? The dataset: recurring B2B buyer-trust …
@B2BLabReport
15 July 2026
On LinkedIn, comments drive reach; on most networks, shares do — why the difference matters The question: which action — commenting or sharing — does more to spread B2B content, and does it vary by platform? The dataset:…
@B2BLabReport
14 July 2026
Long-form B2B content: does length still correlate with performance? The question: in an era of short attention, does longer content still earn more links, shares and ranking in B2B? The dataset: large content-marketing …
@B2BLabReport
13 July 2026
Does posting more often suppress your reach? The cannibalization question The question: is there an optimal LinkedIn posting frequency, beyond which extra posts cannibalize each other's reach? The dataset: frequency anal…
@B2BLabReport
12 July 2026
The first two lines decide everything: the 'see more' cliff The question: how much does a LinkedIn post's opening — the text visible before the 'see more' truncation — determine its total reach? The dataset: creator anal…
@B2BLabReport
11 July 2026
When you ask buyers 'how did you find us,' they're wrong — and that's useful The question: does survey-based attribution ('how did you hear about us?') agree with tracked, last-click attribution — and which should you tr…
@B2BLabReport
10 July 2026
The buying committee grew to ~11 people — and content has to reach all of them The question: how many people now sign off on a typical B2B purchase, and how does that reshape content strategy? The dataset: Gartner's B2B …
@B2BLabReport
09 July 2026
Why personal profiles out-reach company pages by an order of magnitude The question: how large is the organic-reach gap between an individual's LinkedIn profile and a company page posting the same content? The dataset: c…
@B2BLabReport
08 July 2026
From the network Want more on Reels strategy? @ReelsTrenchNotes covers it daily and goes deeper than most. Solid follow.…
@B2BLabReport
07 July 2026
The outbound-link penalty: real effect or folklore? The question: does putting a link in the body of a LinkedIn post actually suppress its reach? The dataset: multiple creator-led A/B-style tests (~5,000–20,000 posts com…
@B2BLabReport
06 July 2026
Does native video actually beat text on LinkedIn? It's contested The question: which post format earns the most reach and engagement on LinkedIn — and has the answer flipped? The dataset: two sources in tension. A 2021–2…
@B2BLabReport
05 July 2026
The 95-5 rule: most of your buyers aren't in-market The question: at any given moment, what share of B2B buyers are actually ready to purchase — and what does that imply for content? The dataset: the Ehrenberg-Bass Insti…
@B2BLabReport
04 July 2026
Thought leadership data: the 'too much bad content' paradox The question: does publishing thought leadership reliably build B2B pipeline, or can it backfire? The dataset: the annual Edelman–LinkedIn B2B Thought Leadershi…
@B2BLabReport
03 July 2026
The golden-hour comment window is shorter than you think The question: does the timing of early comments — not just their count — shape how far a LinkedIn post travels? The dataset: a creator-tool company analyzed ~50,00…
@B2BLabReport
02 July 2026
What LinkedIn actually rewards: dwell time over reactions The question: when the feed decides what to amplify, does a reaction count for more than the seconds someone spends reading? The dataset: a 2023 analysis pooling …
@B2BLabReport
