16 June 2026
Why the LinkedIn carousel stopped working The question: did document carousels lose reach because the audience tired of them, or because the algorithm reweighted the format? An analysis compared carousel (PDF document) r…
@B2BLabReport
15 June 2026
The 70% of B2B sharing you never see The question: how much of your content travels through channels analytics cannot track, and does it matter for pipeline? Dark social (sharing via DMs, Slack, email forwards, and priva…
@B2BLabReport
14 June 2026
An agency swapped single images for carousels. Dwell time tripled, demos followed. The question: does longer dwell time (seconds a viewer spends before scrolling past) actually move pipeline, or just vanity stats? The ca…
@B2BLabReport
13 June 2026
The 60/40 split that most B2B teams invert The question: what share of B2B marketing effort should go to long-term brand building versus short-term demand capture? Drawing on long-run effectiveness studies, researchers p…
@B2BLabReport
13 June 2026
Putting the link in the first comment: tested, mostly a myth The question: does moving your link out of the post body and into the first comment actually rescue reach? The folk theory says the algorithm suppresses posts …
@B2BLabReport
13 June 2026
Dwell time is quietly outranking likes on LinkedIn The question: when LinkedIn decides who sees your post, does a 'like' matter more than how long someone stops to read it? A reverse-engineering analysis (a study that in…
@B2BLabReport
