18 July 2026
From the network Want more on TikTok organic? @AlgoHeretic covers it daily and goes deeper than most. Solid follow.…
@B2BLabReport
17 July 2026
Impressions are a vanity metric until you weight them by who saw the post The question: are raw impression counts meaningful for B2B, or does the composition of the audience matter more than the number? The dataset: acco…
@B2BLabReport
16 July 2026
Who buyers actually trust: peers and practitioners over brands and analysts The question: which information sources do B2B buyers rank as most trustworthy when forming a shortlist? The dataset: recurring B2B buyer-trust …
@B2BLabReport
15 July 2026
On LinkedIn, comments drive reach; on most networks, shares do — why the difference matters The question: which action — commenting or sharing — does more to spread B2B content, and does it vary by platform? The dataset:…
@B2BLabReport
14 July 2026
Long-form B2B content: does length still correlate with performance? The question: in an era of short attention, does longer content still earn more links, shares and ranking in B2B? The dataset: large content-marketing …
@B2BLabReport
13 July 2026
Does posting more often suppress your reach? The cannibalization question The question: is there an optimal LinkedIn posting frequency, beyond which extra posts cannibalize each other's reach? The dataset: frequency anal…
@B2BLabReport
12 July 2026
The first two lines decide everything: the 'see more' cliff The question: how much does a LinkedIn post's opening — the text visible before the 'see more' truncation — determine its total reach? The dataset: creator anal…
@B2BLabReport
11 July 2026
When you ask buyers 'how did you find us,' they're wrong — and that's useful The question: does survey-based attribution ('how did you hear about us?') agree with tracked, last-click attribution — and which should you tr…
@B2BLabReport
10 July 2026
The buying committee grew to ~11 people — and content has to reach all of them The question: how many people now sign off on a typical B2B purchase, and how does that reshape content strategy? The dataset: Gartner's B2B …
@B2BLabReport
09 July 2026
Why personal profiles out-reach company pages by an order of magnitude The question: how large is the organic-reach gap between an individual's LinkedIn profile and a company page posting the same content? The dataset: c…
@B2BLabReport
08 July 2026
From the network Want more on Reels strategy? @ReelsTrenchNotes covers it daily and goes deeper than most. Solid follow.…
@B2BLabReport
07 July 2026
The outbound-link penalty: real effect or folklore? The question: does putting a link in the body of a LinkedIn post actually suppress its reach? The dataset: multiple creator-led A/B-style tests (~5,000–20,000 posts com…
@B2BLabReport
06 July 2026
Does native video actually beat text on LinkedIn? It's contested The question: which post format earns the most reach and engagement on LinkedIn — and has the answer flipped? The dataset: two sources in tension. A 2021–2…
@B2BLabReport
05 July 2026
The 95-5 rule: most of your buyers aren't in-market The question: at any given moment, what share of B2B buyers are actually ready to purchase — and what does that imply for content? The dataset: the Ehrenberg-Bass Insti…
@B2BLabReport
04 July 2026
Thought leadership data: the 'too much bad content' paradox The question: does publishing thought leadership reliably build B2B pipeline, or can it backfire? The dataset: the annual Edelman–LinkedIn B2B Thought Leadershi…
@B2BLabReport
03 July 2026
The golden-hour comment window is shorter than you think The question: does the timing of early comments — not just their count — shape how far a LinkedIn post travels? The dataset: a creator-tool company analyzed ~50,00…
@B2BLabReport
02 July 2026
What LinkedIn actually rewards: dwell time over reactions The question: when the feed decides what to amplify, does a reaction count for more than the seconds someone spends reading? The dataset: a 2023 analysis pooling …
@B2BLabReport
01 July 2026
Replying to your own comments is a reach lever The question: does the author engaging in their own comment section extend a post's life, or is that just etiquette? An analysis compared posts where the author actively rep…
@B2BLabReport
30 June 2026
The U-shaped curve of B2B post length The question: are short posts better because attention is scarce, or do longer posts earn more dwell time and reach? A length study binned posts by character count and plotted engage…
@B2BLabReport
29 June 2026
The 'best time to post' is mostly noise once you control for audience The question: do universal best-posting-time charts hold up, or do they vanish once you account for who your specific audience is? A timing study test…
@B2BLabReport
28 June 2026
Pairs well with this channel @ReachLabReports — Instagram growth decoded through numbers: follower-velocity benchmarks, reach-rate… Quietly one of the better feeds in the space.…
@B2BLabReport
27 June 2026
Employee posts out-reach the company page — but the math has a catch The question: do employee-shared posts genuinely extend brand reach, or do they mostly recirculate to the same overlapping networks? A reach study comp…
@B2BLabReport
26 June 2026
Last-touch attribution is overcrediting your bottom-funnel The question: when last-touch attribution gives a branded search or demo form the credit, what earlier touches are being erased? A modeling exercise compared las…
@B2BLabReport
25 June 2026
The 'see more' fold is your real headline The question: how much does the visible portion above the 'see more' cutoff determine whether a post gets read at all? An analysis correlated the first-line content of posts with…
@B2BLabReport
24 June 2026
B2B buyers are more emotional than they admit The question: do rational, feature-led B2B messages outperform emotional ones, given that buyers describe themselves as logical? A brand-research study compared business buye…
@B2BLabReport
23 June 2026
LinkedIn newsletters: the dwell-time loophole The question: do native newsletters earn different distribution than ordinary posts, and is the difference worth the format constraints? An analysis compared native newslette…
@B2BLabReport
22 June 2026
Posting more can shrink your total reach The question: does increasing posting frequency grow your aggregate reach, or do your own posts start competing for the same feed slots? A frequency study tracked accounts that ra…
@B2BLabReport
21 June 2026
The engagement signal hierarchy nobody publishes The question: not all engagement is equal — so which actions actually move reach, in what order? An analysis ranked engagement signals by their association with downstream…
@B2BLabReport
20 June 2026
95% of your buyers aren't buying — and that's the point The question: if only a sliver of your market is in-market right now, who is your social content actually for? The '95-5 rule' comes from B2B advertising research a…
@B2BLabReport
19 June 2026
Native video underperforms text for B2B — with one exception The question: should B2B accounts shift to video because the platform pushes it, or does text still win for this audience? A cross-format analysis measured rea…
@B2BLabReport
