Don't double the budget. Bump it 20%. Winner at 4 ROAS, I got greedy → doubled budget overnight → algo reset, tanked to 1.8. Lesson burned in. Now I scale in 20% steps, once a day, max. Slow enough the algo keeps its lea…
@BuyersTrenches
Set your kill rule before you launch, not after 2am, new offer, no kill rule = I babysat losers for 6 hours. Never again. My rule now: kill any creative once spend hits 3x payout with zero conversions. $40 CPA → I cut at…
@BuyersTrenches
Your kill rule is lying to you on day 2 4pm, creative at 1.4x payout in spend, looks dead. Then I checked: 70% of that spend hit users who convert on day 3. Killing on same-day ROI on a long-lag offer → you murder winner…
@BuyersTrenches
Your weekend isn't your weekday. Pace accordingly. Ran flat budgets 7 days → weekends bled, CPA up 30%, conversions down. Different buyers, different intent, cheaper-but-worse traffic. Now I cut weekend budgets 30-40% on…
@BuyersTrenches
Pull your hourly report. Your money's leaking 1am-6am. Field note from today: 31% of spend, 9% of conversions, all between 1-6am. Dead hours. Cut them in the schedule → CPA dropped 22% same day, no creative changes. Chea…
@BuyersTrenches
Test in ABO, scale in CBO. Don't mix it up. Real talk: campaign-budget optimization is for scaling proven winners, not for finding them. The algo starves your test sets to feed one early fluke → you never learn which cre…
@BuyersTrenches
