Measuring supply path quality with entropy Supply path optimization (SPO) is choosing the fewest, cleanest routes from your DSP to a given publisher instead of buying the same impression through five resellers. Most team…
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Bid shading is a feedback loop, not a discount When the industry moved to first-price auctions (you pay exactly what you bid, not the runner-up's price), DSPs introduced bid shading: the DSP lowering your bid toward the …
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Why "just bid your true value" stopped being correct Classic auction theory says a second-price (Vickrey) auction is truthful (your best strategy is to bid exactly what the impression is worth to you). Programmatic broke…
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