Build your first retargeting audience step by step
New to retargeting? It means showing ads to people who already visited your site. On LinkedIn this lives under Matched Audiences. Set it up like this:
— Confirm your Insight Tag is live (you need it firing for 48 hours first)
— Go to Plan, then Audiences, then Create Audience
— Choose 'Website' as the source
— Name it by the page ('Visited Pricing Page')
— Paste the exact page URL you want to track
— Save, then wait until it reaches at least 300 people before using it
Think of it like a guest list of people who already knocked on your door.
Why it matters: warm visitors convert far cheaper than total strangers.
Next step: create one website audience for your highest-intent page.
B2B Lever
@B2BLever