Myth: "Go broad so the algorithm can optimize"

New to LinkedIn Ads? People copy this from Facebook: keep your audience huge and let the system find buyers.

On LinkedIn, that backfires. Clicks here cost far more than on Facebook, so a broad audience just means you pay premium prices to reach the wrong people fast.

— Think of your budget like a small bucket of water: spill it over a whole field and nothing grows.

LinkedIn actually rewards tight targeting. A clean audience of 50,000 to 300,000 right-fit people usually beats a loose one of two million.

Next step: open your audience size estimate. If it's above 500,000, add one filter (seniority or company size) to tighten it.