Retargeting vs prospecting: where should your first budget go?
New to LinkedIn Ads? You'll hear both words, so let's compare.
Prospecting reaches brand-new people who've never met you. It's how you grow, but it's slower and pricier per result because you're starting from zero trust.
Retargeting reaches people who already visited your site or watched your video. Much cheaper results, but the pool is small, so it can't grow your business alone.
Think of prospecting as planting seeds and retargeting as harvesting the ones already sprouting.
Why it matters: pouring everything into retargeting feels efficient but quietly caps how big you can get.
Next step: split test a small prospecting campaign so your retargeting pool always has fresh people to catch.
B2B Lever
@B2BLever