Which bidding strategy to choose on day one
New to bidding? Bidding is how much you'll pay for each click or view, and LinkedIn offers a few ways to set it. For your first campaign:
— Start with Maximum Delivery: LinkedIn auto-bids to spend your budget fully
— Avoid Manual Bidding at first (it needs experience to set well)
— Skip Cost Cap until you know your real cost per result
— Let it run a full week before judging the cost
— Only switch to Manual once you know your acceptable cost per click
Think of Maximum Delivery like cruise control: fine for learning the road before you take the wheel.
Why it matters: beginners who bid manually often set it too low and get zero delivery.
Next step: confirm your campaign is set to Maximum Delivery before launching.
B2B Lever
@B2BLever