Your simple weekly campaign check-up routine
New to managing live campaigns? Don't poke them daily. Do this calm once-a-week review instead:
— Check spend: is it pacing close to your daily budget?
— Check cost per result: trending down, flat, or creeping up?
— Pause any ad with a click rate under 0.4% after 1,000 impressions
— Add 2-3 obvious off-topic companies to your exclusions list
— Make ONE change only, then leave it for the next week
Why it matters: changing things daily resets LinkedIn's learning and hides whether your change actually helped.
Next step: put a 20-minute 'campaign check-up' on your calendar for the same day each week.
B2B Lever
@B2BLever