How to plan a budget that won't get you stuck
New to budgeting here? LinkedIn has a minimum daily budget (around $10 per campaign), but that floor is a trap if you stop there. Plan it this way:
— Know your floor: at least $10/day per campaign to even run
— Set a learning budget: roughly 7-10x your expected cost per click for a week
— Split nothing yet: one campaign, one budget, until you have data
— Cap it: pick a number that won't hurt if it teaches you nothing
— Leave it alone for 7 days (changing budgets daily resets learning)
Why it matters: a budget too small never gathers enough clicks to learn from, so you waste money slowly instead of learning fast.
Next step: write down a fixed weekly number you're comfortable testing.
B2B Lever
@B2BLever