Set up conversion tracking before you spend a dollar

Set up conversion tracking before you spend a dollar

New to tracking? A conversion is the action you care about (a signup, a demo booked). Here's the order that avoids broken data:

— In Campaign Manager, open Analyze, then Conversion Tracking
— Create a conversion and name it plainly ('Demo Booked')
— Choose the method: Insight Tag (a code snippet on your site) for most cases
— Pick the trigger: page visit (the thank-you page is easiest)
— Set the value if you know it, so you can see cost per lead later
— Wait 24 hours, then check the status reads 'Active'

Why it matters: without this, you're flying blind and can't tell which ad actually made money.

Next step: ask whoever manages your website to add the Insight Tag today.