The single-image ad checklist for beginners

The single-image ad checklist for beginners

New to creating ads? The single-image ad is the simplest format: one picture, some text, a button. Build it cleanly:

— Image size: 1200 x 627 pixels (the standard that fills the feed)
— Intro text: lead with the benefit in the first line before it cuts off
— Headline: under 70 characters so it doesn't get clipped
— Button: pick one that matches the action ('Learn More', 'Sign Up')
— Destination link: send to a focused landing page, not your homepage
— Preview it on mobile, where most people will see it

Why it matters: the first line and the image do 90% of the work, because that's all people see while scrolling.

Next step: rewrite your intro text so the benefit appears before the 'see more' cutoff.