B2B Lever
B2B Lever
@B2BLever

Tiny test budget vs spending enough to learn

Tiny test budget vs spending enough to learn
New to LinkedIn and tempted to start at 10 dollars a day? Let's talk tradeoffs.

LinkedIn's floor is about 10 dollars a day, and clicks here often run 8 to 12 dollars each. So 10 dollars buys roughly one click a day, far too little to learn anything.

A real test budget, often 100 dollars a day for a week or two, gathers enough clicks and conversions to actually judge a campaign.

Think of it like baking. Too little flour and you can't tell if the recipe works.

Why it matters: under-funded tests give you noise, then you 'conclude' LinkedIn doesn't work.

Next step: don't launch until you can fund at least 30 to 50 conversions worth of spend.
Этот пост опубликован в Telegram-канале B2B Lever. Подписаться можно по ссылке: @B2BLever.
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