How to find new people who look like your best customers

How to find new people who look like your best customers

New to audience building? A lookalike audience finds fresh people who resemble a list you already trust. Build one step by step:

— First create a Matched Audience from your customer list (upload it)
— Wait for it to match and reach at least 300 people
— Go to Plan, Audiences, then 'Create a lookalike'
— Pick that customer audience as the seed (the source it copies from)
— Save it, then target it in a brand-new campaign, not a mixed one

Think of it like asking your happiest customer, 'who else is like you?'

Why it matters: copying the traits of buyers you already have beats guessing cold targeting from scratch.

Next step: upload your customer list so you have a clean seed to build from.