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The Creator Ledger

The Creator Ledger

@CreatorLedger →

Influencer marketing run on numbers: spend benchmarks, CPM-by-tier tables, and ROAS math so you stop guessing what a campaign should cost.

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70 постов / 30д
1.5% engagement rate
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Последние публикации

Архив редакционных публикаций канала за последние 30 индексируемых постов. Каждая страница — самостоятельная веб-копия с canonical на t.me.

Production eats 18-30% of total creator budget Share of campaign cost that is content creation, not media or fee. — Talking-head UGC 18% ██████ — Lifestyle shoot 24% ████████ — Branded set + edit 30% ██████████ The more …
@CreatorLedger
Link in first pinned comment converts within 9% of bio-link Click-through by link placement, creators who can't use in-caption links. — Bio link (Stories drive) 100% (index) ████████████ — Pinned first comment 91% ██████…
@CreatorLedger
Three creators in one niche share ~38% of their audience Measured follower overlap within a single vertical roster. — Any 2 niche creators ~24% ████████ — Any 3 niche creators ~38% █████████████ — Any 5 niche creators ~5…
@CreatorLedger
Category exclusivity prices at ~8% of base fee per month The premium to keep a creator off competitor briefs. — No exclusivity +0% ░ — 30-day category +8% █ — 90-day category +22% ███ — 12-month category +75% ███████████…
@CreatorLedger
Creators growing >15%/month show 25% lower engagement Engagement rate split by monthly follower growth. — Flat/declining (15%) 3.0% █████ New followers haven't earned their attention yet, so rapid growth dilutes the acti…
@CreatorLedger
Stories cost 35% less per swipe-up than feed per click Cost per outbound action, same creators, same week. — Feed post link $1.40/click ████████████ — Story frame swipe $0.91/tap ████████ — Reel pinned-comment $1.10/clic…
@CreatorLedger
One macro can carry 60% of a campaign's variance Share of total outcome variance attributable to a single creator. — 1 macro + 4 micro macro = 61% var ████████████ — 10 micro evenly top creator = 19% ████ — 25 nano evenl…
@CreatorLedger
Reel view half-life is 52 hours; TikTok is 9 days Half-life = time for a post to reach 50% of its eventual total views. — IG Reels ~52h ███ — IG Feed ~28h ██ — TikTok ~9d ████████████ — YouTube Shorts ~6d ████████ TikTok…
@CreatorLedger
Organic creator CPM runs 30-60% below paid social CPM = cost per thousand impressions. — Meta paid social $11.0 ████████████ — Creator organic (mid) $6.5 ███████ — Creator organic (micro) $4.4 █████ The gap is real but c…
@CreatorLedger
If you're into what we post, @DealDesk101 is the natural next follow — they work the brand deal negotiation beat hard. Brand-deal negotiation explained from zero: usage rights, exclusivity, payment terms……
@CreatorLedger
Mid-tier creators post the highest blended ROAS ROAS = revenue / spend. Blended = organic plus paid amplification combined. — Nano 2.1x ████ — Micro 3.4x ███████ — Mid 4.0x ████████ — Macro 2.6x █████ The curve is humped…
@CreatorLedger
Whitelisting adds 40-90% to base creator fee Whitelisting = running ads from the creator's own handle (their face, their trust, your targeting). — Organic post only 1.0x ████ — + 30-day usage rights 1.25x █████ — + paid …
@CreatorLedger
Save rate predicts conversion 3x better than like rate Save rate = saves / reach. The quiet signal most briefs ignore. — Likes → purchase r=0.18 ███ — Comments → purchase r=0.31 █████ — Saves → purchase r=0.54 █████████ …
@CreatorLedger
EMV multipliers cluster at 1.4-2.1x, not the 5-7x vendors quote EMV = earned media value, the modeled ad-equivalent worth of organic reach. — Vendor default 5.0x ░░░░░░░░░░ — Validated B2C 2.1x ████ — Validated B2B 1.4x …
@CreatorLedger
Engagement halves every time follower count 10x Engagement rate = (likes + comments + saves) / followers per post. — 5-25k 7.2% ████████████ — 25-100k 4.1% ███████ — 100-500k 2.3% ████ — 500k-2M 1.4% ██░ The decay is nea…
@CreatorLedger
$0.04 median CPV at the micro tier CPV = cost per view, paid spend divided by qualified video views. — Nano $0.02 ░░ — Micro $0.04 ████ — Mid $0.09 ████████ — Macro $0.21 ████████████████████ The curve is convex, not lin…
@CreatorLedger
Audience overlap above 30% turns a multi-creator buy into one expensive creator. Unique-reach efficiency vs overlap: 0–10% overlap ████████ 95% unique 20% overlap ██████░░ 80% unique 40% overlap ████░░░░ 60% unique 60% o…
@CreatorLedger
Re-price long-form on cost-per-completed-view and macro stops looking expensive. Cost per completed view (CPCV — paid / views past 75%): — 15s Reel: $0.06–$0.11 — 60s integration: $0.09–$0.16 — 8-min dedicated video: $0.…
@CreatorLedger
Gifting beats paid on ROAS but caps out near 1.4% posting rate. Gifting program economics: — Cost per posting creator: $40–$90 (product COGS) — Posting rate from seeded list: 0.8–1.4% — Effective CPM when they post: $3–$…
@CreatorLedger
Reading rec If this channel's your speed, @ColdDMConfidential runs a sharp feed on influencer outreach. Different angle, same depth — worth a follow.…
@CreatorLedger
Posted rate cards sit 25–55% above the blended rate brands actually close at. Discount from rate card by deal structure: — Single one-off post: 0–10% off — 3-post bundle: 15–25% off — Quarterly retainer: 30–45% off — Bun…
@CreatorLedger
Save rate is the only engagement metric that correlates with 90-day residual sales. Median save rate (saves / reach) vs delayed conversion: — High residual creators: 1.8–3.4% — Median: 0.6–1.2% — Flat residual: 0.1–0.4% …
@CreatorLedger
Category exclusivity costs 15–50% on top of fee — and the range is mostly leverage, not value. Exclusivity uplift by scope: — 30-day, single competitor: +8–15% — 90-day, category: +20–35% — 6-month, category + adjacent: …
@CreatorLedger
Stories are priced at ~40% of a feed post but deliver 60–75% of its tracked sales. Price and pull, indexed to one feed post (=100): — Feed post: price 100 / sales 100 — Reel: price 90–110 / sales 95–130 — Story frame (3-…
@CreatorLedger
Creator-ad ROAS peaks around 3–4 exposures, then turns negative past 7. Incremental ROAS by frequency band: 1–2x ████░░░░ rising 3–4x ████████ peak 5–6x ██████░░ plateau 7x+ ██░░░░░░ negative ROAS is incremental revenue …
@CreatorLedger
Audience-quality screening cuts effective CPM by 25–40% before a dollar is spent. Share of followers flagged inauthentic by tier: — Nano: 4–9% — Micro: 8–16% — Mid: 14–27% — Macro: 18–34% If a macro account carries 30% d…
@CreatorLedger
The same creator costs ~2.4x more per view on YouTube than on TikTok. CPV for matched mid-tier creators: — TikTok: $0.030–$0.055 — Instagram Reels: $0.045–$0.080 — YouTube integration: $0.090–$0.140 YouTube CPV looks exp…
@CreatorLedger
A barbell allocation beats an even tier spread by 18–24% on blended ROAS. Return-per-dollar index by mix (even spread = 100): — Even across tiers: 100 — Mid-heavy: 96–104 — Barbell (nano + macro): 118–124 Nano supplies c…
@CreatorLedger
Usage rights add 20–45% to a base creator fee — and most brands overpay the term. Rights uplift over base content fee: — Organic-only, 30 days: baseline — Paid usage, 6 months: +20–28% — Paid usage, 12 months: +30–45% — …
@CreatorLedger
Reading rec If this channel's your speed, @HiddenGemsHunt runs a sharp feed on micro-influencer sourcing. Different angle, same depth — worth a follow.…
@CreatorLedger
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