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The Creator Ledger

The Creator Ledger

Influencer marketing run on numbers: spend benchmarks, CPM-by-tier tables, and ROAS math so you stop guessing what a campaign should cost.

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Последние публикации

Архив редакционных публикаций канала за последние 30 индексируемых постов. Каждая страница — самостоятельная веб-копия с canonical на t.me.

1.9x reach efficiency from de-risking one macro A spirits brand replaced a single $60k macro (800k followers) with a 30-creator micro portfolio, same spend. n=1 swap, controlled reach study. Macro: 4.1M impressions, $14.…
@CreatorLedger
$0.06 CPV, 9-month half-life A travel brand split $25k between 20 short-form posts and 4 long-form YouTube integrations. n=2 formats, tracked 9 months. Short-form: $0.03 CPV, views decay 80% by day 7 Long-form YT: $0.06 …
@CreatorLedger
+34% conversion from spacing the same budget A snack brand ran identical $30k across 15 micro creators — version A all in week 1, version B spread over 6 weeks. n=2 arms, matched audiences. Burst (1 wk): 1.00x conversion…
@CreatorLedger
One to follow For scheduling & analytics done right, @ScheduleShowdown is the move. Head-to-head reviews of scheduling and analytics tools — Buffer vs Later vs……
@CreatorLedger
$0.04 effective CPV after reuse A cosmetics brand paid $9k for 6 micro videos with 12-month usage rights, then cut them into 30 paid ad variants. n=1 campaign, 4 months. Organic-only CPV: $0.11 Post-reuse blended CPV: $0…
@CreatorLedger
52% lower CPM via whitelisting CPM = cost per 1,000 impressions. Whitelisting = brand runs paid ads through the creator's handle. A fashion label took 8 organic posts that overperformed and ran them as whitelisted paid a…
@CreatorLedger
$1.9M earned media value EMV = estimated ad-equivalent value of organic mentions. A mobile game seeded 40 mid-tier streamers (50–300k) with early access, no posting mandate. n=40, 6-week launch. Paid placements: $480k sp…
@CreatorLedger
$210 cost per qualified lead A B2B SaaS sponsored 12 micro creators (industry experts, 20–60k) on LinkedIn + YouTube vs its prior paid-social baseline. n=12 creators, Q2. Paid social: $640 / qualified lead Micro experts:…
@CreatorLedger
3.8x ROAS ROAS = revenue / ad spend. A DTC supplement brand ran the same offer across four tiers, equal $20k each, tracked by unique codes. n=4 tiers, 90 days. Nano ░░░░░░░ 4.6x Micro ░░░░░░ 3.9x Mid ░░░░ 2.7x Macro ░░ 1…
@CreatorLedger
$0.018 blended CPV CPV = cost per view, ad spend divided by total views. A mid-size skincare brand swapped 4 macro deals for 90 nano creators (5–25k followers), same $42k budget. n=1 campaign, 8-week window. Macro lane (…
@CreatorLedger
7-day attribution captures ~70% of creator-driven sales Share of attributed revenue by lookback window. — 1-day click 41% ██████ — 7-day click 70% ██████████ — 28-day click 88% █████████████ — 28-day view-thru 100% (inde…
@CreatorLedger
Q4 creator rates run 25-45% above Q1 floor Same creators, indexed to their January rate. — Jan-Feb 1.00x ████████ — Q2 1.08x █████████ — Q3 1.15x ██████████ — Nov-Dec 1.38x █████████████ Demand compresses into the holida…
@CreatorLedger
20 nanos can match one macro's reach at 40% lower CPM Reach-equivalent cost, nano cohort vs single macro. — 1 macro (800k) CPM $9.8 ████████████ — 20 nanos (~40k each) CPM $5.9 ███████ The nano route wins on cost and on …
@CreatorLedger
Worth your feed @TheStackLeak. Inside scoop on the SMM tool world: who raised, who got acquired, new feature drops,… We read it, you probably should too.…
@CreatorLedger
Production eats 18-30% of total creator budget Share of campaign cost that is content creation, not media or fee. — Talking-head UGC 18% ██████ — Lifestyle shoot 24% ████████ — Branded set + edit 30% ██████████ The more …
@CreatorLedger
Link in first pinned comment converts within 9% of bio-link Click-through by link placement, creators who can't use in-caption links. — Bio link (Stories drive) 100% (index) ████████████ — Pinned first comment 91% ██████…
@CreatorLedger
Three creators in one niche share ~38% of their audience Measured follower overlap within a single vertical roster. — Any 2 niche creators ~24% ████████ — Any 3 niche creators ~38% █████████████ — Any 5 niche creators ~5…
@CreatorLedger
Category exclusivity prices at ~8% of base fee per month The premium to keep a creator off competitor briefs. — No exclusivity +0% ░ — 30-day category +8% █ — 90-day category +22% ███ — 12-month category +75% ███████████…
@CreatorLedger
Creators growing >15%/month show 25% lower engagement Engagement rate split by monthly follower growth. — Flat/declining (15%) 3.0% █████ New followers haven't earned their attention yet, so rapid growth dilutes the acti…
@CreatorLedger
Stories cost 35% less per swipe-up than feed per click Cost per outbound action, same creators, same week. — Feed post link $1.40/click ████████████ — Story frame swipe $0.91/tap ████████ — Reel pinned-comment $1.10/clic…
@CreatorLedger
One macro can carry 60% of a campaign's variance Share of total outcome variance attributable to a single creator. — 1 macro + 4 micro macro = 61% var ████████████ — 10 micro evenly top creator = 19% ████ — 25 nano evenl…
@CreatorLedger
Reel view half-life is 52 hours; TikTok is 9 days Half-life = time for a post to reach 50% of its eventual total views. — IG Reels ~52h ███ — IG Feed ~28h ██ — TikTok ~9d ████████████ — YouTube Shorts ~6d ████████ TikTok…
@CreatorLedger
Organic creator CPM runs 30-60% below paid social CPM = cost per thousand impressions. — Meta paid social $11.0 ████████████ — Creator organic (mid) $6.5 ███████ — Creator organic (micro) $4.4 █████ The gap is real but c…
@CreatorLedger
If you're into what we post, @DealDesk101 is the natural next follow — they work the brand deal negotiation beat hard. Brand-deal negotiation explained from zero: usage rights, exclusivity, payment terms……
@CreatorLedger
Mid-tier creators post the highest blended ROAS ROAS = revenue / spend. Blended = organic plus paid amplification combined. — Nano 2.1x ████ — Micro 3.4x ███████ — Mid 4.0x ████████ — Macro 2.6x █████ The curve is humped…
@CreatorLedger
Whitelisting adds 40-90% to base creator fee Whitelisting = running ads from the creator's own handle (their face, their trust, your targeting). — Organic post only 1.0x ████ — + 30-day usage rights 1.25x █████ — + paid …
@CreatorLedger
Save rate predicts conversion 3x better than like rate Save rate = saves / reach. The quiet signal most briefs ignore. — Likes → purchase r=0.18 ███ — Comments → purchase r=0.31 █████ — Saves → purchase r=0.54 █████████ …
@CreatorLedger
EMV multipliers cluster at 1.4-2.1x, not the 5-7x vendors quote EMV = earned media value, the modeled ad-equivalent worth of organic reach. — Vendor default 5.0x ░░░░░░░░░░ — Validated B2C 2.1x ████ — Validated B2B 1.4x …
@CreatorLedger
Engagement halves every time follower count 10x Engagement rate = (likes + comments + saves) / followers per post. — 5-25k 7.2% ████████████ — 25-100k 4.1% ███████ — 100-500k 2.3% ████ — 500k-2M 1.4% ██░ The decay is nea…
@CreatorLedger
$0.04 median CPV at the micro tier CPV = cost per view, paid spend divided by qualified video views. — Nano $0.02 ░░ — Micro $0.04 ████ — Mid $0.09 ████████ — Macro $0.21 ████████████████████ The curve is convex, not lin…
@CreatorLedger
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