Engagement rate falls ~0.9 points for every 10x in follower count. Median ER (likes+comments+saves / followers): 5k ████████░░ 6.1% 50k ██████░░░░ 4.3% 500k ████░░░░░░ 2.8% 5M ██░░░░░░░░ 1.6% Decay is near-logarithmic, s…
@CreatorLedger
Nano CPV runs 4-6x cheaper than Macro — but not in every vertical. CPV (cost per view, paid divided by median views): — Nano $0.018–$0.031 — Micro $0.038–$0.061 — Mid $0.072–$0.110 — Macro $0.180–$0.260 The spread compre…
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8–15 creators is the sweet spot for a learning campaign Creator count vs what you can learn: — 1–3 → anecdote, high variance ██ — 8–15 → readable signal █████ — 30+ → diminishing return, ops drag ███ Under ~8 you can't s…
@CreatorLedger
The 'standard' 6x earned-media-value multiplier survives almost no audits. EMV (earned media value — modeled ad-equivalent worth of organic reach) multipliers, measured back from real conversions: — Vendor-reported media…
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The 30k–80k follower band posts the highest median ROAS of any tier. Median creator-spend ROAS by band: — Sub-10k (nano): 2.1–3.4x — 30k–80k: 3.6–5.1x — 200k–500k: 2.4–3.3x — 1M+: 1.6–2.5x The band clears the credibility…
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Q4 creator rates run 30–55% above Q2 for identical deliverables. Fee index by quarter (Q2 = 100): Q1 ████████░░ 92–98 Q2 ████████░░ 100 Q3 █████████░ 105–112 Q4 ████████████ 130–155 Demand, not value, drives the spike — …
@CreatorLedger
