Cheapest CPM tier costs 2.4x more per converter
CPM by tier
Nano $14 ██
Micro $19 ███
Mid $28 ████
(CPM = cost per 1,000 impressions. Cost per converter: nano $61, mid $25. n=410 campaigns)
Myth: nano creators win on CPM, so allocate there for efficiency. Correction: low CPM hides low qualified reach — nano impressions skew to followers already inside your funnel, so you pay twice for the same converter.
So what: optimize on cost-per-action, not CPM; the cheap impression is the expensive sale.
Benchmark: blended cost-per-converter beats CPM as your allocation metric.
The Creator Ledger
@CreatorLedger
Cheapest CPM tier costs 2.4x more per converter
Этот пост опубликован в Telegram-канале The Creator Ledger. Подписаться можно по ссылке: @CreatorLedger.