Run a 6-block post-campaign teardown
The debrief that improves the next buy:
— CPV actual vs quoted, per creator
— ER delivered vs the account's trailing median
— Code revenue vs UTM revenue (gap = attribution leak)
— Cost per tracked conversion, ranked
— Save/share rate as a re-book signal
— One keep, one cut, per creator
The code-vs-UTM gap is the most actionable line and the most often skipped.
So what: a re-book list is the only deliverable of a teardown that compounds.
Benchmark: top-quartile creators in a teardown re-book at 2-3x the median's efficiency (n=55).
The Creator Ledger
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Run a 6-block post-campaign teardown
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