3rd exposure still converts at 0.82x of 1st

3rd exposure still converts at 0.82x of 1st

Exposure → relative lift
1× ████████ 1.00
2× ███████ 0.91
3× ██████ 0.82
4× ████ 0.54
(n=274 sponsored sequences, same creator, 14-day window)

Myth: one sponsored post per creator avoids audience fatigue. Correction: decay is gradual, not a cliff — exposures two and three carry most of the consideration lift, and the steep drop only arrives at the fourth touch.

So what: book 3 posts per creator, not 1; you leave ~70% of the curve unspent at a single post.

Benchmark: fatigue inflection lands between the 3rd and 4th exposure.