Prune a creator roster every quarter with a 4-cut rule

Prune a creator roster every quarter with a 4-cut rule

Rosters bloat silently. Each quarter:
— Cut bottom-quartile CPV unless audience is unique
— Cut any account whose ER fell below tier median two quarters running
— Cut creators you can't re-book inside your ceiling
— Keep one wildcard per tier for reach diversity

Order: rank by tracked cost-per-conversion first, then apply the cuts top-down.

So what: an unpruned roster spreads budget across creators you already know underperform.

Benchmark: quarterly pruning lifts blended efficiency 10-20% within two cycles (n=16 programs).