Metric disagreement
CPV winner ≠ CPCV winner: 34% of pairs
(CPV = cost per view, counts a 3s view; CPCV = cost per completed view. n=240 video placements)
Myth: optimize creators on CPV for video efficiency. Correction: CPV rewards thumb-stopping hooks that no one finishes, so a low CPV can hide a 12% completion rate that never delivers the message or the call to action.
So what: rank video creators on cost-per-completed-view and 15-second hold, not CPV.
Benchmark: completion above 35% matters more than a sub-$0.03 CPV.
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CPV misranks 1 in 3 creators vs cost-per-completed-view
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