43% of sponsored conversions land after day 7

43% of sponsored conversions land after day 7

Conversion timing
Days 0–2 █████ 31%
Days 3–6 ████ 26%
Days 7–30 ███████ 43%
(n=355 attributed creator sales, 30-day window)

Myth: a post is spent within 48 hours, so judge it fast. Correction: creator content has a long deferred tail — saves resurface, search finds the post, and consideration cycles close weeks later, so a 48-hour read undercounts return by nearly half.

So what: hold attribution windows at 30 days; killing creators on day-2 data discards the tail.

Benchmark: expect 40%+ of conversions outside the first week.