16 June 2026
Engagement rate by niche spans a 6x gap at the same follower count Comparing ER without controlling for niche is meaningless. Same 10k-50k cohort: — Personal finance: █████ 5.8% — Fitness/coaching: ████ 4.1% — Travel: ██…
@ReachLabReports
15 June 2026
Caption keyword search now drives 3.2x more non-follower reach than hashtags We tagged impression sources across a matched-pair test. Hashtags are no longer the discovery lever. — Search/keyword surface: ██████ 31% of no…
@ReachLabReports
14 June 2026
FAQ: What link-click rate should I expect from my bio/Stories? Low, and that's normal — these are weak-intent surfaces. — Bio link: median ~0.5-1.5% of profile visitors click — Story link sticker: median ~1-3% of Story v…
@ReachLabReports
13 June 2026
Follower velocity halves at the 25k mark for 73% of accounts in our sample Growth is not linear. There is a measurable wall where net-new slows independent of posting cadence. — 1k-10k: median +4.1% weekly — 10k-25k: +2.…
@ReachLabReports
13 June 2026
Reach rate decays 41% between hour 1 and hour 24 post-publish The first hour carries most of the signal. After that, the algorithm stops pushing. — 0-60 min: ████████ 100% (baseline distribution) — 1-6 hr: █████ 67% of r…
@ReachLabReports
13 June 2026
"Best time to post" explains under 4% of reach variance We regressed reach against publish hour. It is the most overhyped variable in the niche. — Publish-time band: explains 3.8% of variance — Hook/first-3-seconds quali…
@ReachLabReports
