01 August 2026
Case: replying to comments in the first hour raised reach 18% A fashion account (140k) tested rapid replies on 30 posts vs no replies on 30. Same posting times. — No active replies: median reach 21,500 — First-hour repli…
@ReachLabReports
31 July 2026
Case: replacing a link-tree with one direct link lifted clicks 38% A coaching account (28k) swapped a 6-option link aggregator for a single destination. 30 days each. — Aggregator page: profile-to-click rate 4.2% — Singl…
@ReachLabReports
30 July 2026
Case: shifting post time to peak hour raised 1-hour engagement 49% A gaming account (75k) moved posting from 9am to a data-derived 7pm slot. n=40 posts each window. — 9am posts: 1-hour engagement rate 2.4%, median 24h re…
@ReachLabReports
29 July 2026
Case: long captions cut reach 14% but raised saves 2x A parenting account (58k) tested 35 posts under 50 words vs 35 over 200 words. Matched topics. — Short captions: median reach 7,900, save rate 1.2% — Long captions: m…
@ReachLabReports
28 July 2026
Worth your feed @ShortsStackTested. Hands-on reviews of every tool in the Shorts workflow — editors, caption apps,… We read it, you probably should too.…
@ReachLabReports
27 July 2026
Case: adding a 'save this' line raised reach 27% A productivity account (44k) appended an explicit save prompt to 30 carousels, vs 30 without. Randomized. — No prompt: save rate 1.8%, median reach 6,400 — With prompt: sa…
@ReachLabReports
26 July 2026
Case: one collab post added 4,100 followers in 11 days A niche craft account (19k) co-published a single Reel with a 90k peer. Tracked daily follower delta. — Baseline velocity: ~30 net follows/day — Post-collab peak: 74…
@ReachLabReports
25 July 2026
Case: removing all hashtags changed reach by under 2% A food account (67k) ran 40 posts with full hashtag sets vs 40 with zero, randomized order over 80 days. — With hashtags: median reach 8,900 (13.3%) — Without hashtag…
@ReachLabReports
24 July 2026
Case: one poll sticker lifted story completion from 54% to 71% A travel account (120k) tested interactive stickers across 90 story sets, n=45 with sticker vs n=45 without. — No sticker: median completion 54%, median exit…
@ReachLabReports
23 July 2026
Case: rewriting only the first 3 seconds raised Reel reach 2.4x A finance account (52k) republished 18 underperformers with new opening frames, content otherwise identical. Matched-pair design. — Original median reach: 6…
@ReachLabReports
22 July 2026
Case: cutting from 2x/day to 5x/week raised per-post reach 58% A fitness creator (31k) over-posted, then pulled back. Two 30-day windows, n=62 vs n=22 posts. — 14 posts/week: median reach 3,400 (10.9%) — 5 posts/week: me…
@ReachLabReports
21 July 2026
Case: swapping Reels for carousels lifted reach 41% A skincare account (84k followers) ran an A/B over 60 days, n=48 posts split evenly. — Reels cohort: median reach 9,200 (10.9% of followers) — Carousel cohort: median r…
@ReachLabReports
20 July 2026
Median 14-day unfollow rate after a viral Reel is ~31% of the new followers gained (n=180 viral events) Retention of followers added during a spike: — Day 1-3: ████████ 100% retained — Day 7: ██████ ~82% — Day 14: █████ …
@ReachLabReports
19 July 2026
Accounts running a Reels→Stories→DM funnel saw 2.1x higher follower-to-customer reach (n=210 accounts) Reach alone is a vanity ceiling. The measured edge is sequencing formats by intent: — Reels: top-of-funnel, new-audie…
@ReachLabReports
18 July 2026
Pairs well with this channel @TubeRoomLeaks — Inside baseball on YouTube growth: algorithm changes before they're official, what… Quietly one of the better feeds in the space.…
@ReachLabReports
17 July 2026
Median profile-visit-to-follow conversion is ~6.1%; top decile hits ~14% (n=380 accounts) The under-instrumented funnel. Reach is wasted if visitors don't convert: — Bottom quartile: ██ 2.9% — Median: ████ 6.1% — Top dec…
@ReachLabReports
16 July 2026
Reels in the 21-34 second band hold the highest median reach (n=950 Reels, binned) Median reach indexed to the 7-15s band: — 7-15s: ████ 100% — 16-20s: █████ 118% — 21-34s: ██████ 131% — 35-60s: ████ 96% — 60s+: ███ 81% …
@ReachLabReports
15 July 2026
Comment velocity in the first 60 minutes correlates 0.54 with 7-day reach (n=640 posts) The early-comment signal outranks total comments because the ranker reads first-hour interaction density as a quality probe. First-h…
@ReachLabReports
14 July 2026
New followers see ~3.2x more of your posts than 90-day-old followers (n=290 accounts, cohort tracking) Reach probability by follower tenure: — 0-7 days: ████████ high — 8-30 days: █████ medium — 31-90 days: ███ declining…
@ReachLabReports
12 July 2026
Average watch time predicts Reel reach better than completion rate (R²=0.61 vs 0.38, n=700 Reels) The nuance: a 7-second Reel at 95% completion can underperform a 22-second Reel at 60% completion, because total seconds-w…
@ReachLabReports
11 July 2026
Normal day-to-day reach variance is ±34% around your median (n=1,000 accounts, 30-day window) Distribution of single-post reach vs each account's own median: — Within ±34%: ████████ 68% of posts — −35% to −60%: ███ 22% o…
@ReachLabReports
10 July 2026
Carousels regained the lead: median 1.9x the reach of single images, vs Reels at 2.4x (n=910 posts) Reach multiple vs single-image baseline: — Single image: █ 1.0x — Carousel: ███ 1.9x — Reel: ████ 2.4x The overlooked me…
@ReachLabReports
09 July 2026
Per-post reach falls ~15% once you exceed ~5 feed posts/week (n=460 accounts, 90-day window) Reach per post indexed to a 4-post/week baseline: — 2/wk: ███████ 108% — 4/wk: ██████ 100% — 7/wk: ████ 84% — 14/wk: ██ 61% Tot…
@ReachLabReports
08 July 2026
If you're into what we post, @SparkCodeBasics is the natural next follow — they work the TikTok Ads beat hard. TikTok Ads explained from zero: campaign objectives, Spark Ads, pixel setup, and……
@ReachLabReports
07 July 2026
Median engagement rate by niche, normalized to reach not followers (n=2,100 accounts) Engagements ÷ accounts reached: — Education/how-to: ████████ 6.4% — Fitness: ██████ 4.9% — Travel: █████ 4.1% — Fashion: ███ 2.8% — Fi…
@ReachLabReports
06 July 2026
Hashtags now drive ~11% of non-follower reach; profile/caption keyword search drives ~29% (n=540 accounts) Non-follower reach source split, 30-day window: — Explore/feed recs: ████████ 47% — Keyword search: █████ 29% — A…
@ReachLabReports
05 July 2026
Story completion rate drops ~7 points per added frame after frame 3 (n=620 story sequences) Viewers reaching the final frame: — 3 frames: ████████ 78% — 5 frames: ██████ 61% — 8 frames: ████ 44% — 12 frames: ██ 29% The t…
@ReachLabReports
04 July 2026
Accounts adding >5% followers/week saw reach rate drop 23% on average (n=410, 60-day window) The trade few measure: fast follower velocity dilutes reach rate short-term, because new followers haven't been "qualified" by …
@ReachLabReports
03 July 2026
72% of a Reel's 7-day reach lands in the first 3 hours (n=860 Reels, mid-tier accounts) Cumulative reach by elapsed time: — 0-3h: ████████ 72% — 3-24h: ██ 19% — 24h-7d: █ 9% The long-tail "discovery snowball" is mostly m…
@ReachLabReports
