28 October 2026
Myth: the verified badge buys you more organic reach Verification shows no reach effect in matched pairs. n=130 accounts pre/post Meta Verified, 60-day window. — Median reach rate before: 14.7% — After badge: 15.0% (delt…
@ReachLabReports
24 October 2026
Myth: tell people to 'DM me a word' to trigger the algorithm DM volume is a weak, easily-faked signal the system discounts. n=170 accounts, A/B 4-week window. — 'Comment a word for the DM' posts: +280% comments — Non-fol…
@ReachLabReports
21 October 2026
Myth: a reposted TikTok with a watermark gets auto-suppressed to zero Penalty is real but partial, not a kill switch. n=220 accounts, paired clean vs watermarked, 4-week window. — Clean re-export: median reach 24.1% — Vi…
@ReachLabReports
17 October 2026
Myth: one viral post resets your account to a higher tier Viral spikes don't lift the baseline. n=240 accounts post-viral (1 post >10x median), 60-day follow-up. — Reach on next 3 posts: 1.3x median (small halo) — Reach …
@ReachLabReports
10 October 2026
Myth: post 10+ stories a day to stay top-of-mind Story completion collapses past frame 4. n=380 accounts, 30-day window, per-frame retention. — Frames 1-3: median completion 71% — Frames 4-6: 48% — Frames 7+: 29%, with t…
@ReachLabReports
07 October 2026
Myth: niching down shrinks your reach ceiling Narrow niches show higher reach rate, not lower. n=470 accounts tagged by topic breadth, 30-day window. — Broad/general accounts: median reach 12.1%, follow-rate 1.1% — Mid-n…
@ReachLabReports
03 October 2026
Myth: follow/unfollow churn drives sustainable growth It inflates gross adds and tanks retention. n=190 accounts running F/U, 60-day cohort. — Daily gross follows: +35 median — 30-day retention of those follows: 41% — Re…
@ReachLabReports
30 September 2026
Myth: engagement rate by likes is the metric that matters Likes are the weakest ranking input you can track. n=520 accounts, 45-day correlation study. — Likes-per-reach vs reach growth: r=0.11 (negligible) — Saves-per-re…
@ReachLabReports
29 September 2026
Myth: max out 30 hashtags for maximum reach Reach peaks low and decays with tag count. n=400 small accounts (sub-25k), 4-week window. — 3-5 tags: ██████ median reach 19.4% — 10-15 tags: ████ 16.1% — 30 tags: ███ 14.7% Be…
@ReachLabReports
28 September 2026
Myth: delete low-performing posts to lift your average Deleting doesn't retroactively help; it can hurt. n=160 accounts, 30-day paired window. — Reach on next post after deleting a flop: -1.4% (slight dip) — Profile-visi…
@ReachLabReports
27 September 2026
💡 Если по теме — посмотри @AssociatesEdge. Часто пишут amazon commission rates.…
@ReachLabReports
26 September 2026
Myth: stuffing the first comment with keywords boosts reach No reach signal from comment keywords. n=180 accounts, A/B 4-week window. — Keyword-stuffed first comment: reach delta +0.4% (noise) — Caption-front keyword (fi…
@ReachLabReports
25 September 2026
Myth: never miss a day or the algorithm punishes you No measurable streak penalty exists. n=420 accounts, 90-day window, gap analysis. — 0-day gaps: median reach 17.8% — 3-7 day gaps: next-post reach 17.1% — 14+ day gaps…
@ReachLabReports
24 September 2026
Myth: 'I got shadowbanned' explains the drop Most diagnosed 'shadowbans' are regression to the mean. n=300 accounts flagged by owners as shadowbanned, 30-day audit. — Confirmed hashtag-search suppression: 7% — Reach dip …
@ReachLabReports
23 September 2026
Myth: engagement pods boost reach Early likes from pods don't transfer to non-follower reach. n=210 accounts (paired pod vs solo posts), 30-day window. — Pod posts: +41% likes in first hour — Non-follower reach delta: +1…
@ReachLabReports
22 September 2026
Myth: bigger account = better reach rate Reach rate is inversely correlated with size. n=900 accounts, 30-day window. — 1k-10k: ████████ 21.6% — 10k-100k: ████ 11.2% — 100k-1M: ██ 6.4% — 1M+: █ 3.1% Correlation of size v…
@ReachLabReports
21 September 2026
Myth: 'only Reels get reach now' Reels win on impressions, lose on conversion-to-follow. n=540 accounts, 45-day window. — Reels: median reach rate 28% but follow-rate per reach 0.9% — Carousels: reach 16%, follow-rate 2.…
@ReachLabReports
20 September 2026
Myth: 'hashtags are dead' Overstated. They're weak, not dead. n=350 accounts, A/B 4-week window (same content, with/without). — Sub-10k accounts: +6.1% median reach with 3-5 targeted tags — 10k-100k: +1.8% (inside noise …
@ReachLabReports
19 September 2026
Myth: there is a universal 'best time to post' The '7-9pm rule' is a population average, not your audience. n=480 accounts, 30-day window. — Within-account variance between best and worst hour: median delta 14 percentage…
@ReachLabReports
18 September 2026
Myth: posting more = faster growth Claim under test: 2x daily posts double reach. They don't. n=610 accounts, 60-day window. — 1 post/day: median reach rate 19.1% — 2 posts/day: 13.4% (per-post reach falls ~30%) — 3+ pos…
@ReachLabReports
17 September 2026
Checklist: build a monthly reach report that tracks the right deltas Most monthly reports track 11 vanity metrics and miss the 4 that predict growth (n=ongoing, 30-day windows). Track these only: — Median reach rate (not…
@ReachLabReports
16 September 2026
Some of the best in the wider network right now: — @WPFromScratch — WordPress explained plainly, one step at a time. No jargon you don't… — @pop_wire — The inside wire on pop and redirect traffic: source shakeups, fresh……
@ReachLabReports
15 September 2026
Playbook: optimize the first-30-minute window Posts in the top engagement-velocity decile reach 2.7x further (n=350 posts, 30-day window). The first 30 minutes set the ceiling. — Measure first-30-min engagement-per-reach…
@ReachLabReports
14 September 2026
Playbook: recover from a sustained reach decline Accounts that recovered did so in a median 21 days (n=70 cases, 60-day window). The sequence matters more than the effort. — Freeze experiments — post your 3 historically …
@ReachLabReports
13 September 2026
Playbook: build a fair competitor cohort for benchmarking Comparing across size cohorts overstates your gap by 2-3x (n=380 accounts, 90-day window). Build the comparison right. — Select 8-10 accounts within ±40% of your …
@ReachLabReports
12 September 2026
Playbook: detect engagement-pod damage in your data Pod-driven engagement correlates with a 19% lower reach rate over 60 days (n=85 accounts, 60-day window). Mismatched signals get throttled. — Compare engagement-rate to…
@ReachLabReports
11 September 2026
Playbook: audit profile-visit-to-follow conversion Median profile-visit-to-follow rate: 9.2% (n=220 accounts, 30-day window). It's a fixable funnel. — Pull profile visits vs new follows from insights, compute the ratio. …
@ReachLabReports
10 September 2026
Checklist: catch a trending audio inside its reach window Trending audio gives a measurable reach lift only for ~14 days (n=140 reels, 30-day window). Timing is the whole game. — Check the audio's use-count trajectory — …
@ReachLabReports
09 September 2026
Playbook: maximize carousel swipe depth Median swipe-through to the last slide: 41% (n=190 carousels, 30-day window). Each extra slide viewed re-triggers distribution. — Read the per-slide drop-off graph; find where you …
@ReachLabReports
08 September 2026
Playbook: derive your real best-posting-time Generic 'best time' charts miss individual peaks by 2-4 hours (n=160 accounts, 60-day window). Compute your own. — Pull 'most active times' from insights, but treat it as pres…
@ReachLabReports
