tg public.tg Написать @AFFtop_connect

Pixel & Profit

@pixelprofit_fb →

Hard numbers from real Facebook Ads accounts: CPM, CPA, ROAS and thumb-stop benchmarks by vertical, broken down so you know if your account is actually winning.

45 подписчиков

1 средние просмотры

118 постов / 30д

2.2% engagement rate

Подписаться Купить рекламу

📂 Traffic Sources

latest posts

Последние публикации

Архив редакционных публикаций канала за последние 30 индексируемых постов. Каждая страница — самостоятельная веб-копия с canonical на t.me.

Excluding 30-day buyers raised new-customer ROAS 0.8x Coffee subscription, 40d, $84k spend. Prospecting campaigns were re-serving recent purchasers, inflating the headline number with repeat orders. Adding a 30-day-purch…

@pixelprofit_fb

Swapping the first 3 seconds lifted ROAS 0.5x — same ad Food delivery app, 28d, $61k spend, single creative, two intros. Identical 20-second video, only the opening hook changed: 'Tired of cooking?' vs a fast price-revea…

@pixelprofit_fb

ABO testing then CBO scaling beat all-CBO by $7 CPA Pet supplies, 50d, $115k spend, two account structures. Arm A: pure CBO from day one. Arm B: ABO (Ad Set Budget Optimization, fixed budget per ad set) to find winners, …

@pixelprofit_fb

A 1% lookalike decayed from 4.1x to 2.2x ROAS in 90 days DTC supplements, single account, tracked across one quarter, $180k spend. The 1% purchase lookalike (audience modeled on the top 1% similar to buyers) started stro…

@pixelprofit_fb

If you're into what we post, @StitchStack is the natural next follow — they work the Threads beat hard. Honest hands-on reviews of Threads tools, schedulers and cross-post apps — what……

@pixelprofit_fb

One ad set ate 80% of budget and dragged CPA up 19% Fitness equipment, Campaign Budget Optimization (CBO, one budget split across ad sets by the algorithm), 40d, $130k spend. CBO funneled 80% of daily spend into the sing…

@pixelprofit_fb

Switching to 1-day-click erased 22% of 'reported' ROAS Subscription box, 60d, $96k spend, same campaigns measured two ways. Attribution window (how long after a click a sale still counts): — 7-day-click / 1-day-view: 3.2…

@pixelprofit_fb

Advantage+ Shopping took 70% of budget and won Home goods store, 45d, $210k spend, head-to-head split. Advantage+ Shopping Campaign (automated, single-campaign structure) ran alongside a manual 8-ad-set build. ROAS: — Ma…

@pixelprofit_fb

Frequency hit 4.2 — CTR halved before anyone noticed Lead-gen account (insurance), 30d retargeting window, $52k spend. Frequency (avg times one person saw the ad) crept from 1.8 to 4.2 over three weeks. CTR (click-throug…

@pixelprofit_fb

12 creatives per ad set beat 3 by 0.7 ROAS Apparel advertiser, 40d, $88k spend, 4 ad sets per arm. Arm A: 3 polished video ads. Arm B: 12 mixed ads (6 static, 4 UGC video, 2 carousel). ROAS (return on ad spend, revenue p…

@pixelprofit_fb

Killing a 14-interest stack cut CPA 27% DTC skincare brand, single ad account, 60d test, $140k spend. The move: collapsed 14 interest ad sets into one broad targeting campaign (no audience definition, let the algorithm f…

@pixelprofit_fb

Budget increases above ~20% per change reset learning ~3x more often than smaller steps Learning reset = a big edit pushes the ad set back into the unstable learning phase. Scaling-method comparison, 25 accounts: — +20% …

@pixelprofit_fb

Dynamic creative (DCO) with 10 assets needs ~3x the conversions to learn — and often never gets there DCO = Meta mixes your headlines/images/text into many combinations automatically. DCO vs fixed creative, 20 accounts: …

@pixelprofit_fb

New ad accounts deliver ~18% costlier for the first ~14 days regardless of creative Warm-up = the period before Meta builds delivery history and trust on a fresh account. Fresh-account cohort, 23 accounts: — Days 1-7 CPA…

@pixelprofit_fb

Reading rec If this channel's your speed, @AlgoWhispererX runs a sharp feed on X/Twitter growth. Different angle, same depth — worth a follow.…

@pixelprofit_fb

Reels CPM runs ~40% below Feed — but converts at roughly half the rate CPM = cost per 1,000 impressions. CVR = conversions / clicks. Placement breakdown, 29 accounts, Advantage+ placements on: — Feed CPM: index 100, CVR …

@pixelprofit_fb

You need ~10 creatives in to find 1 scalable winner — plan the test budget around the strike rate Winner = a creative that holds target CPA at 3x its test spend. Strike-rate study, 500+ tested creatives: — Scalable-winne…

@pixelprofit_fb

Retargeting ROAS collapses ~55% after the 14-day window — most budgets sit in the dead zone Retargeting = ads to people who already engaged. Window = days since their last visit. Decay curve, 27 accounts, site-visitor re…

@pixelprofit_fb

Front-loading daily budget by 9am wastes ~12% vs letting Meta pace the full day Pacing = how Meta spreads budget across 24 hours to hit the cheapest auctions. Dayparting vs standard pacing, 18 accounts: — Manual morning …

@pixelprofit_fb

Broad targeting now matches or beats 1% lookalikes on CPA in ~60% of accounts Lookalike = audience modeled on your existing buyers. Broad = age/geo only, let the algorithm find buyers. Head-to-head, 35 accounts, equal bu…

@pixelprofit_fb

Your breakeven ROAS is 1 / gross margin — and most buyers scale at the wrong number ROAS = revenue / spend. Gross margin = (price − COGS) / price. Margin-to-ROAS map for common DTC margins: — 70% margin → breakeven ROAS …

@pixelprofit_fb

~28% of reported Facebook conversions are now modeled, not observed — and they cluster on your best ad sets Modeled = Meta statistically estimates conversions it cannot directly track (post-iOS signal loss). Delivery-bre…

@pixelprofit_fb

Cost-cap bidding holds CPA within ~8% of target but leaves 20-35% of available volume on the table Cost cap = you set a max average cost; lowest-cost = uncapped, spend the budget. Bid-strategy A/Bs, 22 accounts: — Cost c…

@pixelprofit_fb

One to follow For LinkedIn Ads done right, @B2BLever is the move. Plain-English LinkedIn Ads lessons for beginners: campaign types, audience setup,……

@pixelprofit_fb

Campaign budget optimization (CBO) sends ~70% of spend to one ad set by day 3 — sometimes the wrong one CBO = Meta distributes budget across ad sets. ABO = you set budget per ad set. Spend-distribution logs, 26 campaigns…

@pixelprofit_fb

The '50 events in 7 days' rule is real — ad sets that miss it run 28% costlier per result Learning phase = the window before Meta's delivery model stabilizes on an ad set. Exit-velocity study, 41 accounts: — Ad sets that…

@pixelprofit_fb

Switching 7-day-click to 1-day-click attribution drops reported ROAS ~22% but cuts true CPA error in half CPA = cost per acquisition. Attribution window = how long after a click a sale still counts. Window comparison vs …

@pixelprofit_fb

Creative fatigue is a CTR slope, not a frequency number CTR = link clicks / impressions. Frequency = avg impressions per person. Fatigue tracked across 600+ creatives, cold prospecting: — Kill signal is a 25%+ drop in CT…

@pixelprofit_fb

Running 4+ ad sets at the same audience adds a ~9% CPM tax from self-competition CPM = cost per 1,000 impressions. Auction-overlap diagnostics, 33 accounts: — 2 overlapping ad sets: +3% CPM ▲ — 4 overlapping: +9% CPM ▲ —…

@pixelprofit_fb

Advantage+ Shopping (ASC) lifts incremental ROAS ~14% over manual — but only past a spend floor ROAS = revenue / ad spend. Incremental = sales that would not have happened without the ad. Geo-holdout reads, 28 accounts, …

@pixelprofit_fb

topic hubs

Темы, которые мы освещаем в сети

Тематические хабы public.tg агрегируют посты сети по 10 главным направлениям. Каждый хаб — отдельная страница с обзором, FAQ и подборкой свежих постов из 3819 каналов.

iGaming partner Nutra Dating Facebook/Meta Ads TikTok Ads Трекинг и postback Антидетект-браузеры Push-трафик AI-инструменты Реклама в Telegram

related channels

Похожие каналы сети

Каналы с близким редакционным форматом — для расширения охвата при рекламной кампании или для подписки на смежные темы.

Deal Desk 101

Brand-deal negotiation explained from zero: usage rights, exclusivity, payment terms and rate cards, one plain-English lesson at a time.

63 подписч.

1 просм/пост

1.6% ER

цена по запросу

Открыть

Conversion Lab Notes

@ConversionLabNotes

Hard numbers on what actually lifts conversion rates — uplift benchmarks, statistical reads, and the math behind every CRO claim you've seen on Twitter.

63 подписч.

1 просм/пост

1.6% ER

цена по запросу

Открыть

Cache Catch

The best caching reads, tools, and configs from around the web, curated weekly. Object cache, page cache, opcache -- the good stuff, none of the noise.

62 подписч.

1 просм/пост

1.6% ER

цена по запросу

Открыть

Lift Lab

Hands-on tests of every RPM lever — lazy load, refresh, sticky units, layout shuffles — reviewed head-to-head with pros, cons and the catch nobody mentions.

62 подписч.

1 просм/пост

1.6% ER

цена по запросу

Открыть

Signal & Noise

@thesignalnoise

Real social-listening case studies: how brands caught a crisis early, found a viral angle, or misread the room — told as stories with the actual numbers.

62 подписч.

1 просм/пост

1.6% ER

цена по запросу

Открыть

The Authority Files

@AuthorityFiles

Long-form deep dives into what actually builds topical authority: indexed studies, SERP teardowns, internal-linking research and the data behind why some sites...

61 подписч.

1 просм/пост

1.6% ER

цена по запросу

Открыть

Смотреть весь каталог из 3819 каналов →

Темы которые ведёт Pixel & Profit

Facebook/Meta Ads TikTok Ads Push-трафик все темы →

start

Готовы запустить рекламу через сеть public.tg?

Новый оффер, продукт, GEO, кейс, событие или партнёрский запуск — соберём маршрут под задачу и отдадим медиаплан.

Получить медиаплан Купить через /ads

Telegram для медиаплана: @AFFtop_connect. Быстрый тест: $20 за канал, $1000 за пакет по сети.