Score a creator shortlist with a 5-factor rubric

Score a creator shortlist with a 5-factor rubric

Weighted, not gut-felt:
— Tier-normalized ER: 30%
— Audience geo + language match: 25%
— CPV vs your ceiling: 20%
— Content-brand fit: 15%
— Posting consistency: 10%

Process: score each 1-5, multiply by weight, rank by total — only then look at follower count.

So what: follower count is a tiebreaker, not a top-line filter.

Benchmark: rubric-ranked shortlists outperform follower-ranked on blended CPV by 18-28% (n=40 buys).