Nano portfolios scale to 6.2M reach at mid-tier CPA

Nano portfolios scale to 6.2M reach at mid-tier CPA

Reach assembled, equal budget
1 macro ███████ 5.8M
80 nano ████████ 6.2M
(CPA: macro $52, nano portfolio $29. n=2 matched $90k programs)

Myth: nano creators can't scale, so big reach needs macro. Correction: a managed portfolio of 60–90 nanos assembles macro-equivalent reach at a fraction of the CPA — the bottleneck is operations, not ceiling.

So what: scale nano through tooling and brief templates, not by jumping tiers for convenience.

Benchmark: nano portfolio CPA holds 35%–45% under single-macro CPA at equal reach.