Median hold time is 31 days Hold = lag between conversion and the funds becoming withdrawable. Sampled from posted payment terms, 38 networks. — ≤7 days: 11% of networks — 8–30 days: 42% — 31–60 days: 34% — 60+ days: 13%…
@NetworkVitals
Median EPC sits at $0.41 EPC = earnings per click, gross revenue divided by raw clicks. Pulled across 40 networks, mixed verticals, 90-day window. — P25: $0.18 ▁▁▁ — Median: $0.41 ▁▁▁▁▁▁ — P75: $0.94 ▁▁▁▁▁▁▁▁▁▁▁▁ — P90: …
@NetworkVitals
Set up a chargeback-rate tracker that survives delays Chargeback rate = reversed conversions ÷ approved, but timing breaks naive counts. — Cohort conversions by week, never mix vintages — Wait the full clawback window be…
@NetworkVitals
Effective CPM ranges 9x across verticals eCPM = revenue per 1,000 impressions, back-calculated from EPC × CTR, 28-day window. — iGaming: $18.40 ▇▇▇▇▇▇▇▇▇▇▇▇▇▇▇▇▇▇ — Finance: $11.20 ▇▇▇▇▇▇▇▇▇▇▇ — Dating: $6.80 ▇▇▇▇▇▇▇ — N…
@NetworkVitals
Hidden scrub shows up as a stable ~8% conversion gap Scrub = silently withheld conversions. Detected by comparing your tracker postbacks to network-reported conversions. — Honest variance from attribution lag: ±2–3% — Pe…
@NetworkVitals
Rebill survival halves by month 3 Rebill survival = share of subscribers still billing at month N. Trial-to-subscription offers, n=14 campaigns. — M1: 100% ▇▇▇▇▇▇▇▇▇▇ — M2: 71% ▇▇▇▇▇▇▇ — M3: 48% ▇▇▇▇▇ — M4: 34% ▇▇▇ — M6:…
@NetworkVitals
