Whitelisting cuts blended CPA 31% vs organic-only CPA path Organic post $44 ████████ + whitelisting $30 █████ (whitelisting = running paid ads from the creator's handle. CPA = cost per acquisition. n=…
Follower count sets ±58% of paid rates, not the floor Price drivers (share of variance) Followers ████ 22% Niche fit ██████ 31% Median views █████ 27% (n=640 quoted rates, fixed format) Myth: pay by f…
Earned-media value overstates impact by 4–7x Reported EMV vs incremental rev EMV claimed ████████ $100k Measured lift ██ $16k (EMV = earned-media value, modeled ad-equivalent of organic mentions. n=29…
Cheapest CPM tier costs 2.4x more per converter CPM by tier Nano $14 ██ Micro $19 ███ Mid $28 ████ (CPM = cost per 1,000 impressions. Cost per converter: nano $61, mid $25. n=410 campaigns) Myth: nano…
3rd exposure still converts at 0.82x of 1st Exposure → relative lift 1× ████████ 1.00 2× ███████ 0.91 3× ██████ 0.82 4× ████ 0.54 (n=274 sponsored sequences, same creator, 14-day window) Myth: one spo…
Engagement rate explains 11% of conversion variance ER → conversion correlation Low ER █████ r≈.34 High ER █████ r≈.33 (ER = likes+comments+saves ÷ followers. n=512 creators matched to attributed sale…