SOP: Handoff from media buyer to account manager Run this whenever a winning campaign moves from testing to scale ownership. Stage 1 — Package — ☐ Winning creatives + ad copy exported with file names (Owner: buyer) — ☐ A…
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SOP: Ship a new landing page Run this whenever a new offer or campaign needs its own page. Stage 1 — Build — ☐ Copy lead from approved brief (Owner: copywriter) — ☐ Hero, form, and tracking placed (Owner: dev) — ☐ UTM te…
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MYTH: "Faster handoffs mean a faster team." The correction: a fast handoff with no definition-of-done just moves the rework downstream. Speed at the seam is where work goes to die. SOP: Clean handoff gate Run this whenev…
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SOP: Pause or kill a losing offer Run this whenever an offer crosses your loss threshold, not whenever you feel anxious. Stage 1 — Confirm the signal — ☐ Spend hit 2x target CPA with zero conversions (Owner: media buyer)…
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SOP: Quarterly SOP audit Run this every quarter so your runbooks don't rot. Stage 1 — Inventory — ☐ Ops lead lists every SOP and the date it was last edited — ☐ Ops lead flags any SOP older than 6 months for review Stage…
@TheOpsPlaybook