10 July 2026
SOP: Standing up RACI for a new vertical Run this whenever the team enters a new vertical (e.g. moving from nutra into sweepstakes). RACI = Responsible, Accountable, Consulted, Informed. One Accountable per row, always. …
@TheOpsPlaybook
09 July 2026
One to follow For Web hosting reviews done right, @HostingHeresy is the move. We debunk the affiliate-fueled hosting hype. The 'best host' lists are mostly paid……
@TheOpsPlaybook
08 July 2026
SOP: Launching a new landing page Run this whenever a new lander goes from staging to live traffic. Stage 1 — Build QA — ☐ Designer confirms page loads under 2.5s on 4G (test with throttling) — ☐ Developer checks every C…
@TheOpsPlaybook
07 July 2026
SOP: Weekly creative rotation review Run this every Monday before you refresh ad sets for the week. Stage 1 — Pull — ☐ Media buyer exports last 7 days at the creative level: spend, CTR, CVR, CPA — ☐ Media buyer tags each…
@TheOpsPlaybook
06 July 2026
SOP: Tracking pixel handoff to a new advertiser Run this whenever you onboard an advertiser and need their pixel firing before you send traffic. Stage 1 — Receive — ☐ Account manager gets the postback URL or pixel and th…
@TheOpsPlaybook
05 July 2026
SOP: When an offer hits its daily cap mid-flight Run this whenever a network pauses an offer or you see conversions flatline before midnight. Stage 1 — Confirm (first 10 min) — ☐ Media buyer pulls last 2h of postbacks; v…
@TheOpsPlaybook
04 July 2026
SOP: Prep a client performance report Run this on the same weekday every reporting cycle, before the client asks. Stage 1 — Verify the data — ☐ Numbers cross-checked between platform and tracker, gaps under 3% (Owner: op…
@TheOpsPlaybook
03 July 2026
SOP: Asset naming and storage handoff Run this whenever a creative, copy doc, or report is finished and needs to be found later. Stage 1 — Name — ☐ Use the convention: date_offer_angle_variant_size (Owner: creator) — ☐ N…
@TheOpsPlaybook
02 July 2026
SOP: Post-mortem a killed campaign Run this within 48 hours of pausing any campaign that spent over your test budget. Stage 1 — Facts, not blame — ☐ Total spend, conversions, and final CPA recorded (Owner: buyer) — ☐ Tim…
@TheOpsPlaybook
01 July 2026
SOP: Daily budget pacing check Run this every morning before optimizing anything else. Stage 1 — Measure — ☐ Month-to-date spend pulled across all accounts (Owner: buyer) — ☐ Compare to ideal pace: (monthly budget ÷ days…
@TheOpsPlaybook
30 June 2026
Framework: Write an SOP someone can actually follow Run this whenever you document a recurring task so it survives you leaving. Every SOP must contain — ☐ A trigger: the exact event that starts it (Owner: author) — ☐ Num…
@TheOpsPlaybook
29 June 2026
One to follow For VPS for sites (self-managed servers) done right, @RootAccessDaily is the move. Trench-level VPS tips for webmasters who SSH in and fix it themselves. Cheap droplet……
@TheOpsPlaybook
28 June 2026
SOP: Scaling decision gate Run this before you raise a budget — every time the urge hits. Stage 1 — Earn the right to scale — ☐ Stable ROAS above target for 3+ consecutive days (Owner: buyer) — ☐ At least 50 conversions …
@TheOpsPlaybook
27 June 2026
SOP: Offboard a team member from ad accounts Run this the day someone leaves or changes roles — not next week. Stage 1 — Revoke (same day) — ☐ Remove from all ad accounts and business manager (Owner: ops) — ☐ Rotate any …
@TheOpsPlaybook
26 June 2026
SOP: Launch a clean A/B test Run this whenever someone proposes a test, before you spend a dollar on it. Stage 1 — Define — ☐ One variable changed, everything else identical (Owner: buyer) — ☐ Hypothesis written as "chan…
@TheOpsPlaybook
25 June 2026
SOP: Monthly reconciliation with your network Run this on the first business day of every month, before you trust the dashboard. Stage 1 — Gather — ☐ Export your tracker's conversions for the month (Owner: ops) — ☐ Expor…
@TheOpsPlaybook
24 June 2026
Framework: Definition-of-done for a creative Run this whenever a designer marks an ad "finished." Definition-of-done is the shared checklist that decides whether work is truly complete — no opinions, just boxes. The crea…
@TheOpsPlaybook
23 June 2026
SOP: Tracking is down — incident runbook Run this the moment conversions flatline but spend keeps climbing. Stage 1 — Stop the bleed (first 5 min) — ☐ Pause spend on affected campaigns, don't wait for diagnosis (Owner: o…
@TheOpsPlaybook
22 June 2026
SOP: Onboard a new offer from a network Run this whenever you accept a new offer before sending a single click. Stage 1 — Read the terms — ☐ Allowed traffic sources confirmed in writing (Owner: buyer) — ☐ Payout, cap, an…
@TheOpsPlaybook
21 June 2026
SOP: Weekly account review Run this every Monday before you touch a single bid. Stage 1 — Pull — ☐ Last 7 days vs prior 7 days: spend, CPA, ROAS (Owner: buyer) — ☐ Flag any metric that moved more than 15% (Owner: buyer) …
@TheOpsPlaybook
20 June 2026
Framework: RACI for a paid campaign Run this whenever you stand up a new campaign and nobody's sure who decides what. RACI = Responsible (does it), Accountable (one neck, owns the outcome), Consulted (gives input), Infor…
@TheOpsPlaybook
19 June 2026
Quick rec — @MillisecondMafia keeps a tight feed on Site speed / performance optimization. If today's post landed, that one's for you.…
@TheOpsPlaybook
18 June 2026
SOP: QA a tracking link before it goes live Run this whenever you create or edit any tracking link. Stage 1 — Structure — ☐ Click ID macro present and spelled to network's exact format (Owner: buyer) — ☐ Sub IDs mapped t…
@TheOpsPlaybook
17 June 2026
SOP: Handoff from media buyer to account manager Run this whenever a winning campaign moves from testing to scale ownership. Stage 1 — Package — ☐ Winning creatives + ad copy exported with file names (Owner: buyer) — ☐ A…
@TheOpsPlaybook
16 June 2026
SOP: Ship a new landing page Run this whenever a new offer or campaign needs its own page. Stage 1 — Build — ☐ Copy lead from approved brief (Owner: copywriter) — ☐ Hero, form, and tracking placed (Owner: dev) — ☐ UTM te…
@TheOpsPlaybook
14 June 2026
MYTH: "Faster handoffs mean a faster team." The correction: a fast handoff with no definition-of-done just moves the rework downstream. Speed at the seam is where work goes to die. SOP: Clean handoff gate Run this whenev…
@TheOpsPlaybook
13 June 2026
SOP: Pause or kill a losing offer Run this whenever an offer crosses your loss threshold, not whenever you feel anxious. Stage 1 — Confirm the signal — ☐ Spend hit 2x target CPA with zero conversions (Owner: media buyer)…
@TheOpsPlaybook
13 June 2026
SOP: Quarterly SOP audit Run this every quarter so your runbooks don't rot. Stage 1 — Inventory — ☐ Ops lead lists every SOP and the date it was last edited — ☐ Ops lead flags any SOP older than 6 months for review Stage…
@TheOpsPlaybook
