15 September 2026
SOP: Scaling a winning campaign without breaking it Run this whenever a campaign clears your profit bar two days running. Stage 1 — Confirm it's stable ☐ Verify profit held across at least 100 conversions (Owner: buyer) …
@TheOpsPlaybook
14 September 2026
SOP: Handing an ad account to another buyer Run this whenever a campaign owner changes, including vacation cover. Stage 1 — Document state ☐ Write the current scale/hold/kill status per campaign (Owner: outgoing buyer) ☐…
@TheOpsPlaybook
13 September 2026
SOP: Researching a vertical before you buy traffic Run this whenever you enter a new vertical or GEO. Stage 1 — Map the field ☐ Pull 20 live ads from a spy tool, sorted by run-time (Owner: buyer) ☐ Note which angles have…
@TheOpsPlaybook
12 September 2026
SOP: Responding to a broken postback Run this the moment conversions flatline but spend keeps climbing. Stage 1 — Confirm it's real ☐ Check the ad platform still shows clicks landing (Owner: on-call buyer) ☐ Fire a manua…
@TheOpsPlaybook
11 September 2026
SOP: Setting up a valid A/B test Run this whenever you want to test a landing page change. Stage 1 — Design ☐ Change exactly one variable between A and B (Owner: buyer) ☐ Write the hypothesis and the metric that decides …
@TheOpsPlaybook
10 September 2026
SOP: Monthly payout reconciliation with a network Run this on the first business day after the network's billing cycle closes. Stage 1 — Gather ☐ Export your tracker's conversion count for the period (Owner: finance owne…
@TheOpsPlaybook
09 September 2026
SOP: Warming a new tracking domain Run this whenever you add a fresh domain to your redirect stack. Stage 1 — Registration hygiene ☐ Register with privacy off so WHOIS looks legitimate (Owner: tech) ☐ Point DNS and wait …
@TheOpsPlaybook
08 September 2026
SOP: Weekly media buyer account review Run this every Monday before you touch any budget. Stage 1 — Numbers ☐ Pull last 7 days: spend, revenue, profit, ROI per campaign (Owner: buyer) ☐ Flag any campaign that flipped fro…
@TheOpsPlaybook
07 September 2026
Beyond the niche Most of you wear more than one hat — @AlgoHeretic covers TikTok organic, which pairs nicely with what we do. Most TikTok 'growth advice' is recycled nonsense. We test the sacred rules, debunk……
@TheOpsPlaybook
06 September 2026
SOP: Migrating campaigns to a new tracker Run this whenever you move traffic from one tracker to another. Stage 1 — Mirror, don't switch ☐ Rebuild all offers and flows in the new tracker first (Owner: tracker admin) ☐ Ru…
@TheOpsPlaybook
05 September 2026
SOP: Handing off a creative brief to a designer Run this whenever you request a new ad creative. Stage 1 — Define the ask ☐ State the platform and exact aspect ratios needed (Owner: buyer) ☐ Paste the winning angle and t…
@TheOpsPlaybook
04 September 2026
SOP: Killing a losing campaign cleanly Run this whenever a campaign trips your stop-loss rule. Stage 1 — Confirm the call ☐ Verify spend has hit 1.5x the target CPA with no conversion (Owner: buyer) ☐ Check the tracker a…
@TheOpsPlaybook
03 September 2026
SOP: Shipping a landing page to live traffic Run this before any new lander gets a single paid click. Stage 1 — Technical ☐ Page loads under 2.5s on a throttled mobile connection (Owner: dev) ☐ All outbound links carry t…
@TheOpsPlaybook
02 September 2026
SOP: Onboarding a new affiliate offer Run this whenever an account manager sends you a new offer to run. Stage 1 — Validate ☐ Confirm payout, currency, and conversion type in writing (Owner: media buyer) ☐ Pull allowed/d…
@TheOpsPlaybook
01 September 2026
SOP: Buy a tool vs build it in-house Run this whenever someone proposes building internal tooling. Stage 1 — Define the need precisely (owner: ops lead) ☐ Is this core to your edge, or undifferentiated plumbing? ☐ How ma…
@TheOpsPlaybook
31 August 2026
SOP: Living doc vs changelog for tracking changes Run this whenever you need people to know what changed in a process or product. Stage 1 — Identify the reader's need (owner: doc owner) ☐ Do readers need current truth, o…
@TheOpsPlaybook
30 August 2026
SOP: Calendar scheduling vs queue/capacity scheduling Run this when planning how recurring work gets timed. Stage 1 — Classify the work (owner: ops lead) ☐ Does it have to happen at a specific time (publish, report, payr…
@TheOpsPlaybook
29 August 2026
SOP: Exploratory QA vs scripted QA checklist Run this when deciding how to test a release. Stage 1 — Classify the surface (owner: QA owner) ☐ Is the flow stable and repeated every release, or new/changing? ☐ Is the cost …
@TheOpsPlaybook
28 August 2026
A few channels in the webmaster & site monetization space worth your feed: — @TheManagedMemo — Inside scoop on the managed hosting world: acquisitions, price hikes,… — @BuilderBench — Honest head-to-head reviews of WordP…
@TheOpsPlaybook
27 August 2026
SOP: Verbal handoff vs written handoff ticket Run this every time work passes from one person or team to the next. Stage 1 — Rate the handoff (owner: sending party) ☐ Will the receiver act on it later, not immediately? ☐…
@TheOpsPlaybook
26 August 2026
SOP: Reusable template vs starting blank Run this whenever you've done a similar task three times by hand. Stage 1 — Qualify for a template (owner: process owner) ☐ Have you produced this artifact 3+ times (brief, report…
@TheOpsPlaybook
25 August 2026
SOP: Push alerts vs pull dashboards for monitoring Run this whenever you set up how the team learns something went wrong. Stage 1 — Classify the signal (owner: on-call owner) ☐ Does it require action within minutes, or i…
@TheOpsPlaybook
24 August 2026
SOP: Spreadsheet vs database for operational data Run this when a spreadsheet starts running a real process. Stage 1 — Stress-test the sheet (owner: data owner) ☐ Row count, and how many people edit it weekly. ☐ Does any…
@TheOpsPlaybook
23 August 2026
SOP: Big-bang rollout vs phased/canary release Run this before pushing any change to all users at once. Stage 1 — Score the blast radius (owner: release owner) ☐ How many users hit the change immediately? ☐ How fast can …
@TheOpsPlaybook
22 August 2026
SOP: One master doc vs many small docs Run this whenever your process documentation is either an unsearchable monster or scattered everywhere. Stage 1 — Diagnose (owner: docs owner) ☐ Do readers need the whole thing in o…
@TheOpsPlaybook
21 August 2026
SOP: Live standup vs written daily update Run this when standup feels like a status-reading ritual nobody listens to. Stage 1 — Audit the current standup (owner: team lead) ☐ How many people just read status with no disc…
@TheOpsPlaybook
20 August 2026
SOP: Feature flag vs long-lived branch for a risky change Run this before starting any change you're afraid to ship. Stage 1 — Assess the change (owner: dev lead) ☐ Will it take more than a few days end to end? ☐ Do you …
@TheOpsPlaybook
19 August 2026
SOP: Shared inbox vs ticketing system for requests Run this whenever a queue of requests starts dropping or duplicating. Stage 1 — Measure the pain (owner: queue owner) ☐ Requests per week, and how many slipped past SLA …
@TheOpsPlaybook
18 August 2026
If you follow us for Digital ops workflows, these belong in your list too: — @HostingHeresy — We debunk the affiliate-fueled hosting hype. The 'best host' lists… — @WPFromScratch — WordPress explained plainly, one step a…
@TheOpsPlaybook
17 August 2026
SOP: Wiki page vs runbook — where does this doc go? Run this every time you're about to write process documentation. Stage 1 — Classify the content (owner: author) ☐ Is it executed under time pressure or during an incide…
@TheOpsPlaybook
