Run this whenever you request a new ad creative.
Stage 1 — Define the ask
☐ State the platform and exact aspect ratios needed (Owner: buyer)
☐ Paste the winning angle and the hook line as text
☐ Link 2-3 reference creatives that already convert
Stage 2 — Constraints
☐ List banned words and compliance limits for the vertical
☐ Specify safe zones for captions and platform UI
☐ Give the file naming pattern and delivery folder
Stage 3 — Definition of done
☐ Deliverables match the count and sizes requested
☐ Source file included, not just the export
☐ One round of revisions agreed up front
Owner: buyer requests, designer delivers. Trigger: new creative needed. Done-when: files land in the agreed folder, correctly named, with the source file attached.
Save this. Run it every time.
The Ops Playbook
@TheOpsPlaybook
SOP: Handing off a creative brief to a designer
This post was published in the Telegram channel The Ops Playbook. Subscribe here: @TheOpsPlaybook.