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UGC Ops Manual

UGC Ops Manual

@UGCOpsManual →

Turn UGC into a repeatable business: outreach scripts, rate cards, deliverable checklists, brief templates, and the exact SOPs creators use to land and fulfill brand deals.

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📂 AI & Creative Production
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Последние публикации

Архив редакционных публикаций канала за последние 30 индексируемых постов. Каждая страница — самостоятельная веб-копия с canonical на t.me.

Reading rec If this channel's your speed, @ScaleOrStall runs a sharp feed on Meta ad scaling. Different angle, same depth — worth a follow.…
@UGCOpsManual
The 6 Non-Negotiable Clauses for every UGC contract Don't draft a new agreement per client. Keep one contract with these six clauses always present, fill the blanks, send. — 1. Scope: exact deliverables, ratios, hook cou…
@UGCOpsManual
The Script Approval Workflow (lock the words before you film) Filming an unapproved script is how you earn a free reshoot. Route every script through this four-stage gate. — Stage 1 — Draft: write hook + body + CTA, mark…
@UGCOpsManual
The Friday Ops Review (15-minute weekly SOP) Solo UGC operators drown because nothing is reviewed on a cadence. Block 15 minutes every Friday and run the same five checks. — 1. Pipeline: every active job — status, next a…
@UGCOpsManual
The Whitelisting Handoff Checklist (Spark Ads / Partnership Ads) Whitelisting goes wrong when the handoff is improvised. Run this checklist so the brand can actually run your video as a paid ad. — 1. Confirm platform: Ti…
@UGCOpsManual
The Reshoot Decision Tree (who pays for the redo) Reshoots eat profit when you don't have a rule. Run every reshoot request through this tree before you pick up the camera. — Was the issue in the approved shot-list brief…
@UGCOpsManual
The Product-Seeding Tracker (never lose a sample again) When you shoot multiple brands, products and deadlines collide. Run one tracker so nothing ships late or gets filmed with the wrong sample. Columns to standardize: …
@UGCOpsManual
The Feedback Consolidation Protocol (no more scattered edits) Clients leave feedback across DMs, voice notes, and Frame.io comments. Editing from scattered notes causes errors and extra rounds. Enforce one channel. Your …
@UGCOpsManual
The 3-Tier Portfolio Structure (so brands say yes faster) A grid of random clips converts poorly. Structure your portfolio in three tiers and update it on a schedule. — Tier 1 — Hero reel (15s): your 4 best hooks back to…
@UGCOpsManual
The 50/50 Invoicing System for UGC Chasing payment after delivery is the most avoidable problem in this business. Adopt one billing structure and never deviate. — Deposit: 50% before any work. Cleared = job starts. — Bal…
@UGCOpsManual
Worth your feed @pixelprofit_fb. Hard numbers from real Facebook Ads accounts: CPM, CPA, ROAS and thumb-stop… We read it, you probably should too.…
@UGCOpsManual
The 4-Line Outreach Script (cold pitch to brands) Long pitches get ignored. Use this four-line structure for every cold DM/email to a brand. Fill the brackets, send, track. — Line 1 (proof): "I make UGC for [niche] brand…
@UGCOpsManual
The 9-Point Delivery QC Checklist (run before every send) Never send a UGC file the client can bounce on a technicality. Run this checklist on every export, no exceptions. — 1. Correct aspect ratio per platform (9:16, 1:…
@UGCOpsManual
The Shot-List Brief that kills "can you reshoot?" Vague briefs cause reshoots. A shot-list brief makes the client approve the plan before you film. Use this six-block template every time. — Hook (0-3s): exact line + visu…
@UGCOpsManual
Rate Card add-on: the Usage Multiplier (price rights, not just footage) The footage is the cheap part. Usage rights are where UGC creators leave money on the table. Build a multiplier table on top of your base rate and n…
@UGCOpsManual
The 12-Question Intake Form (run before you quote anything) Never quote a UGC job from a one-line DM. Send this form first. It kills bad-fit clients and lets you price accurately. — 1. Brand + product link — 2. Platform(…
@UGCOpsManual
The Revision Clock: stop scope creep before it starts Most UGC contracts say "2 rounds of revisions" and leave "round" undefined. That's where 4 hours of free re-edits hide. Standardize the definition in your brief. A ro…
@UGCOpsManual
Offboarding SOP: Turn 'Done' Into 'Booked Again' The end of a project is your highest-leverage moment, and most creators waste it. Run this fixed close-out. Step 1. Deliver final files + rights confirmation in one clean …
@UGCOpsManual
The Discovery Call Script: 6 Questions, 15 Minutes, Qualified Unstructured sales calls ramble and underprice. Run every call off this fixed question set and end with a clear next step. 1. What are you running now, and wh…
@UGCOpsManual
Raw Footage SOP: Cull Before You Edit, Always Editing from unsorted raw is where hours die. Standardize the cull step and your edit time drops by a third. Step 1. Immediately after shooting, dump everything into 02_Raw. …
@UGCOpsManual
Quick rec — @TrendDeskReplies keeps a tight feed on Social trends radar. If today's post landed, that one's for you.…
@UGCOpsManual
Scope-Creep Defense SOP: The 'That's New Scope' Script Scope creep isn't a client problem, it's a missing process. Use this fixed response system so adds get billed, not absorbed. Step 1. Define the deliverable count in …
@UGCOpsManual
The Concept Pitch Template: Sell the Idea Before You Shoot Never shoot on a vague brief and hope. Pitch three structured concepts first and get written approval. Use this fixed format per concept. Concept name: [memorabl…
@UGCOpsManual
File Naming Convention: The Boring System That Saves Hours Messy filenames cost you on every revision and rights handoff. Lock one convention and never search again. The standard: Brand_Concept_Ratio_Version_Date.mp4 Exa…
@UGCOpsManual
The Performance Feedback Loop: Close It or Stay a Commodity Creators who ask for results get rebooked. Build this loop into your offboarding SOP. Step 1. Two weeks post-delivery, send a 3-line check-in: which video ran, …
@UGCOpsManual
Usage Rights SOP: The Three-Question Pricing Gate Giving away rights for free is the most common money leak in UGC. Run every deal through these three questions before you quote. Q1 — Where? Organic only is base price. P…
@UGCOpsManual
The One-Page Shot List Template (Film Once, Edit Many) Winging the shoot wastes the most expensive resource: setup time. Standardize the shot list and you film 3 ratios in one session. — Hook variants: film 3 different o…
@UGCOpsManual
Portfolio Structure: The Problem-Proof-Range Framework A random reel dump converts nobody. Structure your portfolio in three blocks so a brand decides in 30 seconds. Block 1 — Problem: 3 videos sorted by the ad goal (hoo…
@UGCOpsManual
Invoicing System: The 50/50 + Net-7 Standard Late payment is a process failure, not bad luck. Standardize terms and the problem mostly disappears. Step 1. 50% deposit before any work. This is the gate — no exceptions for…
@UGCOpsManual
New-Client Onboarding SOP: First 48 Hours The handoff after "yes" sets the whole relationship. Run this fixed sequence every time. Hour 0: Send welcome doc + invoice for 50% deposit. No deposit, no calendar slot. Hour 2:…
@UGCOpsManual
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