SOP: Warming a new tracking domain

SOP: Warming a new tracking domain

Run this whenever you add a fresh domain to your redirect stack.

Stage 1 — Registration hygiene
☐ Register with privacy off so WHOIS looks legitimate (Owner: tech)
☐ Point DNS and wait for full propagation before sending traffic
☐ Add the domain to your tracker and SSL provisioned

Stage 2 — Reputation
☐ Check the domain against blocklists before first use
☐ Serve a real homepage, not a blank redirect
☐ Start with low volume from one clean source for 48 hours

Stage 3 — Monitor
☐ Watch for browser safe-browsing flags daily
☐ Keep a backup domain provisioned and ready to swap
☐ Log which campaigns run on which domain

Owner: tech provisions, buyer routes traffic. Trigger: new domain added. Done-when: SSL is live, blocklist check is clean, and 48 hours of low-volume traffic flows without a flag.

Save this. Run it every time.