SOP: Weekly media buyer account review

SOP: Weekly media buyer account review

Run this every Monday before you touch any budget.

Stage 1 — Numbers
☐ Pull last 7 days: spend, revenue, profit, ROI per campaign (Owner: buyer)
☐ Flag any campaign that flipped from green to red
☐ Check cap utilization on every active offer

Stage 2 — Health
☐ Confirm all postbacks fired this week, no silent breaks
☐ Review account flags, policy strikes, and pending payments
☐ Spot-check three landers still load and convert

Stage 3 — Decide
☐ Mark each campaign: scale, hold, or kill
☐ Set the week's single test priority
☐ Log decisions so next week starts from a known state

Owner: media buyer. Trigger: start of week. Done-when: every active campaign carries a scale/hold/kill label and the week's test is named.

Save this. Run it every time.