16 June 2026
Cost cap killing your delivery? You set it too tight. Fresh cost cap campaigns (you tell Meta the max avg cost per result) often get zero spend on day one. Buyers panic and raise it 3x — now you're overpaying. Seed it lo…
@ScaleOrStall
15 June 2026
Throwing away likes every time you dupe? Stop. When you dupe an ad, Meta spins a fresh post ID — zero comments, zero shares, zero social proof. You rebuild trust from scratch every single time. Use existing post ID inste…
@ScaleOrStall
14 June 2026
Stuck in 'Learning Limited' forever? You're editing it back in every time. Learning Limited means the ad set can't hit 50 conversions in 7 days. Every significant edit restarts the 7-day clock from zero. Break the loop: …
@ScaleOrStall
13 June 2026
New ad account? Don't launch at $500/day. Cold accounts with no trust history get flagged or throttled when you blast big spend day one. Worst case: cooked account (banned/restricted with no warning). Warm it like a real…
@ScaleOrStall
13 June 2026
Your dupes keep dying. Here's why. Most buyers dupe winners back into the SAME ABO (ad set budget optimization — you set spend per ad set). New ID, fresh learning, fresh competition with your own old ad set. Cannibalism.…
@ScaleOrStall
13 June 2026
Edited an ad set and tanked it? You reset learning. Learning phase needs ~50 conversions in 7 days. Touch the wrong field and the counter goes back to zero — CPMs spike, delivery stutters. What actually resets it: — Budg…
@ScaleOrStall
