Scale or Stall
Scale or Stall
@ScaleOrStall

New offer, need to hit $1k/day fast but safe? Use the 7-day ramp.

New offer, need to hit $1k/day fast but safe? Use the 7-day ramp.

Going 0 to $1k overnight spooks the algo and burns cash on garbage delivery. Ramp it.

— Day 1-2: $200/day. Let it find your 50 conversions and a baseline CPA.
— Day 3: CPA acceptable? +30% to ~$260. Bad? Hold and fix creative.
— Day 4-5: +25% each day IF the prior day held. Compounding, not jumping.
— Day 6-7: you're near $500-600. Now dupe and run the second copy to split the load.

The ramp keeps each step inside the learning tolerance so you never relearn from scratch.

Risk: a hot offer can scale faster, a cold one slower. The % moves with the CPA, not the calendar.

Ramp ONE offer. Watch how it behaves before templating it.
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