Don't know whether to launch CBO or ABO? Run the 3-question tree.
Picking wrong wastes a week. Answer these in order.
— Q1: Are you TESTING (new offer, new audiences, unknowns)? → ABO. You need budget control per set to read clean data.
— Q2: Do you already KNOW your winners and just want to scale spend? → CBO. Let Meta push budget to the strongest.
— Q3: Mixed bag (some proven, some new)? → ABO for the new ones in a separate campaign, CBO for proven. Never stuff a test into a scaling CBO.
The sin: launching tests in CBO. Meta starves the unknowns to feed one set, and you learn nothing.
Risk: CBO needs enough volume to optimize; under ~$50/day it acts random.
Next launch, answer the 3 questions out loud first.
Scale or Stall
@ScaleOrStall
Don't know whether to launch CBO or ABO? Run the 3-question tree.
Этот пост опубликован в Telegram-канале Scale or Stall. Подписаться можно по ссылке: @ScaleOrStall.