Nope. CBO (campaign budget optimization — Meta splits spend across ad sets) is NOT automatically a scaling upgrade.
CBO starves your second-best ad sets and dumps everything into one. Great if you only have one winner. Terrible when you're still finding audiences.
When CBO actually wins: 3+ proven ad sets, stable CPA, $300+/day.
When ABO (ad set budget optimization — you control each) wins: testing, fragile winners, anything under $200/day.
The move:
— Find winners in ABO first
— Graduate ONLY proven ad sets into a CBO
— Set min spend per ad set so CBO can't strangle the others
Don't switch to CBO to fix a problem. Switch to scale a solved one.
Scale or Stall
@ScaleOrStall
"CBO scales better than ABO. Just switch."
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