Tapped out your main audience? Go horizontal with a map.

Tapped out your main audience? Go horizontal with a map.

Horizontal scaling = new audiences/placements instead of more budget on the same one.

— Step 1: list your winner's audience. Now spin 4 neighbors: a lookalike at the next % up (1% to 2-3%), an interest stack, a broad/no-targeting set, and a geo split.
— Step 2: clone the EXACT winning creative into each. Change the audience, nothing else.
— Step 3: same budget per set as your proven one. Apples to apples.
— Step 4: 3 days in, cut the 2 worst, double down on the 2 best.

Risk: overlap. Your lookalike and broad set may fight in auction. Check audience overlap tool.

Map 4 neighbors max. More than that and you can't read the data.