New ad account and scared to scale it? Warm it up first.
Fresh accounts have low trust. Blast $500/day on day one and you'll get throttled or flagged.
— Day 1-3: run a cheap, low-risk campaign (traffic or engagement) at $20-30/day. Build spend history, clear the threshold.
— Day 4-6: switch to your real conversion offer at $50/day. Let it bill once or twice cleanly.
— Day 7+: now start your normal ramp (20-30%/day steps). The account has a track record.
— Throughout: ONE payment method, no wild edits, no 5 campaigns at once.
Why: Meta's trust scales with clean billing history, not with how fast you spend.
Risk: even a warm account can flag on a bad creative. Keep your first offer squeaky-clean.
Warm before you scale. Every time.
Scale or Stall
@ScaleOrStall
New ad account and scared to scale it? Warm it up first.
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