Winner stuck at $300/day? Build the dup ladder.

Winner stuck at $300/day? Build the dup ladder.

Don't just crank the budget. Climb it.

— Day 1: dupe your winning CBO (campaign budget optimization — Meta spreads spend across ad sets for you) at the SAME budget. Two copies live.
— Day 2: if the dupe holds CPA, dupe the dupe at +20% budget. Original stays untouched.
— Day 3: kill the worst performer of the three, keep two.
— Day 4: repeat. You're laddering, not shocking.

The trick: each new copy gets its own learning, so one bad day doesn't tank your proven OG.

Risk: Meta can read dupes as overlap and starve one. Watch your auction overlap in Ads Manager.

Run the ladder on ONE winner first, not your whole account.