Editing a campaign vs rebuilding it fresh

Editing a campaign vs rebuilding it fresh

Campaign drifting — tweak it or start over?

— Editing in place (budget, audience, creative swaps): keeps accumulated learning and history. Best for small course-corrections.
— Full rebuild (new campaign, fresh IDs): nukes the baggage and any algorithmic 'rut,' but resets learning from zero.

When to rebuild vs edit:
— Minor: budget nudge, swap one creative → edit, don't throw away the learnings.
— Campaign's been unprofitable for weeks despite edits, or you've made 10+ changes and it's confused → rebuild clean.

Risk: too many edits in a short window each can trigger learning resets — you stack instability on instability. Sometimes a rebuild is calmer than the 11th tweak.

Give edits a fair shot, but if you've changed it 5+ times this week, rebuild.