Flying blind day to day? Run the 15-minute Sunday review.
Reacting to single bad days is how you over-edit and reset everything. Zoom out weekly.
— Step 1: set date range to last 7 days. Ignore today, it's incomplete data.
— Step 2: sort campaigns by spend. Top 3 eat most of budget — they get your attention.
— Step 3: for each, check the 7-day CPA trend, not yesterday's. Up, flat, or down?
— Step 4: write ONE action per top campaign for the week (scale / refresh creative / hold / kill). One. Not five.
The discipline: decisions get made Sunday, executed Monday, then you leave it alone.
Risk: weekly cadence misses a fast blowup. Keep one daily glance for crashes, but no edits midweek.
Block 15 min this Sunday. Same time every week.
Scale or Stall
@ScaleOrStall
Flying blind day to day? Run the 15-minute Sunday review.
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