Why I now wait 17 days before judging a subscription offer A campaign looked dead. I almost killed it. The rebills saved it. The setup — Trial-to-subscription offer, $3.50 upfront, real money in the 2nd and 3rd rebill. —…
@ArbFiles
The campaign that died on day 9, not day 1 Everyone fears the cold start. The real killer is the slow bleed. The setup — Push traffic to a nutra offer, $42 payout, $1,800/day spend at peak. — First 8 days: ROI sat around…
@ArbFiles
"What ROI counts as good?" Wrong question. A 200% ROI campaign you can't scale past $40/day is worth less than a 25% ROI campaign eating $2k/day. The setup — two live campaigns last quarter, same vertical. The move — Cam…
@ArbFiles