UGC Ops Manual
UGC Ops Manual
@UGCOpsManual

The b-roll shot-list playbook (capture it once, edit forever)

Missing b-roll forces reshoots. Shoot a standard set every time.

The core 8 to grab on every shoot:
— 1. Product close-up, slow rotation
— 2. Hands picking up / using the product
— 3. Packaging / unboxing motion
— 4. Product in its real environment
— 5. Before/after staging
— 6. Pouring / texture / detail shot
— 7. Walking-with-product lifestyle clip
— 8. Empty hero shot for text overlays

Film 5-10 seconds of each. Now your edit has options. Save this list and run it down every shoot. Rinse and repeat.
This post was published in the Telegram channel UGC Ops Manual. Subscribe here: @UGCOpsManual.
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