18 July 2026
Worth your feed @SplitTestStreet. Real tests run by real operators this week — what we shipped, what won, what… We read it, you probably should too.…
@TheDealDesk
17 July 2026
SOP #58 — Rank Volatility Snapshot Current rankings are a photo. You need the movie. Capture volatility before you commit. 1. Take a fresh rank snapshot of the top 20 money keywords on day one of diligence. 2. Re-check t…
@TheDealDesk
16 July 2026
SOP #57 — NDA and Information Control Before the seller shares a single private metric, control the information exchange. Protect both sides. 1. Sign a mutual NDA before diligence. It protects the seller's data and your …
@TheDealDesk
15 July 2026
SOP #56 — Stress-Test the Buyer Model Before you sign, model the downside. If you only survive the best case, don't buy. 1. Build three scenarios: base (current numbers), down (-30% traffic), and shock (-50%). 2. For eac…
@TheDealDesk
14 July 2026
SOP #55 — Decoding a Broker Listing Broker listings are sales copy. Read them like a auditor, not a buyer in a hurry. 1. 'Net profit' — demand the definition. Brokers sometimes mean revenue minus ad spend only. 2. 'Mostl…
@TheDealDesk
13 July 2026
SOP #53 — Seasonality Normalization A listing posted right after Q4 shows peak numbers that won't hold. Normalize before you multiply. 1. Pull 24+ months so you see two full cycles, not one good run. 2. Plot revenue by m…
@TheDealDesk
12 July 2026
SOP #52 — Monetization Transferability Test Revenue that can't legally move to you isn't revenue you're buying. Test each income stream. 1. List every monetization source and its account-holder requirement. 2. Ad network…
@TheDealDesk
11 July 2026
SOP #50 — Domain History Audit A domain carries baggage from before you and before the seller. Pull its full record. 1. Check the Wayback Machine. Was it a different site before? A casino or pharma past poisons trust. 2.…
@TheDealDesk
10 July 2026
SOP #48 — P&L Add-Back Scrutiny Sellers inflate net profit with 'add-backs' — expenses they claim won't recur for you. Challenge every one. 1. Get the P&L with every line item, not a summary. Reject any 'trust me' number…
@TheDealDesk
09 July 2026
SOP #47 — Backlink Quality Screen A strong link profile is an asset. A spammy one is a future penalty you'd inherit. Screen it. 1. Pull the full referring-domain list (Ahrefs or Semrush). Note total referring domains, no…
@TheDealDesk
08 July 2026
One to follow For Conversion Rate Optimization (CRO) done right, @ConversionLabNotes is the move. Hard numbers on what actually lifts conversion rates — uplift benchmarks,……
@TheDealDesk
07 July 2026
SOP #45 — Deal-Flow Tracker Setup Deal flow is your pipeline of opportunities. If it lives in your inbox, you have no pipeline. Build the tracker once. Columns, left to right: 1. Source — marketplace, broker, direct outr…
@TheDealDesk
06 July 2026
SOP #44 — Content Provenance Check You're buying the content as much as the traffic. Verify how it was made before it becomes your liability. 1. Ask directly: human-written, AI-generated, or mixed? Get it in writing for …
@TheDealDesk
05 July 2026
SOP #42 — The Letter of Intent (LOI) Build The LOI is a non-binding offer that locks the deal terms before you spend on diligence. Build it with these clauses, in order. 1. Purchase price and the exact multiple (e.g. 36x…
@TheDealDesk
04 July 2026
SOP #41 — The Analytics Cross-Check Sellers screenshot the best month. You verify with three independent sources that must agree. 1. Request read-only Google Analytics access — never a PDF or screenshot. Fail if denied. …
@TheDealDesk
03 July 2026
SOP 02: The 60-Second Kill-Switch Screen Most listings deserve a 'no' in under a minute. Run these instant disqualifiers before any deep work, so diligence time goes only to real candidates. — Traffic source: is it major…
@TheDealDesk
02 July 2026
SOP 11: The Operational Handover Audit You're buying a system someone runs. If only the seller knows how, you bought a problem. — Documented processes: does the seller have written SOPs for publishing, link building, out…
@TheDealDesk
01 July 2026
SOP 23: The Email List Verification (the asset most often inflated) A "50k email list" is worth nothing if it's dead or non-transferable. Verify before you value it. — Size vs. active: ask for last 90 days of opens/click…
@TheDealDesk
30 June 2026
SOP 33: Structuring Earnouts and Holdbacks When the seller's claims outrun what you can verify, don't argue — structure the risk onto them. — Holdback: retain 10–20% of price in escrow for 60–90 days. Released only if tr…
@TheDealDesk
29 June 2026
SOP 29: The Legal & Compliance Screen Liability transfers with the asset. Screen for it before you sign. — Entity vs. asset sale: confirm you're buying ASSETS, not the company (and its hidden liabilities). PASS = asset p…
@TheDealDesk
28 June 2026
From the network Want more on content site strategy? @AskTheEditor covers it daily and goes deeper than most. Solid follow.…
@TheDealDesk
27 June 2026
SOP 25: The Anchor-and-Concession Framework Negotiate from prepared positions, never from feeling. Set three numbers before the call. — Walk number: below this you pass, no exceptions. Write it down so you can't move it …
@TheDealDesk
26 June 2026
SOP 38: The Asset Transfer Checklist (the literal handover list) At close, run this line by line. Each item is checked OFF only when YOU control it, not when the seller says it's done. — Domain: in your registrar account…
@TheDealDesk
25 June 2026
SOP 16: The Seller Interview Script (8 questions, asked verbatim) The seller call is diligence, not chit-chat. Ask these eight, in order, and write down every answer. — 1: Why are you selling, specifically? Listen for th…
@TheDealDesk
24 June 2026
SOP 41: The First-30-Days Stabilization Plan Don't optimize a site you just bought. Stabilize it first. Change nothing that isn't on this list for 30 days. — Day 1: confirm hosting, DNS, SSL, and email all point to you a…
@TheDealDesk
23 June 2026
SOP 03: The Deal-Flow Pipeline Tracker Volume buyers win on systematic flow, not luck. Run every prospect through fixed stages so nothing rots in your inbox. — Stage 1 Sourced: logged with source, asking price, niche, gr…
@TheDealDesk
22 June 2026
SOP 12: The Content Ownership Trace You're buying content. Confirm the seller actually owns it free and clear. — Writer contracts: PASS = work-for-hire or assigned copyright in writing. FAIL = no contract = freelancer ma…
@TheDealDesk
21 June 2026
SOP 35: The Escrow Flow-of-Funds (who touches what, when) Never release money before assets, never release assets before money. Escrow exists to break this standoff. Sequence it exactly. — 1: Buyer funds escrow in full. …
@TheDealDesk
20 June 2026
SOP 27: The Backlink Poison Check You inherit the link profile, including the toxic parts. Screen it before close. — Pull the full referring-domains list (Ahrefs/Semrush export). — Anchor text: PASS = mostly brand/URL/na…
@TheDealDesk
19 June 2026
SOP 09: Reconstruct the P&L From Source (never trust the spreadsheet) Sellers build P&Ls to sell. Rebuild it yourself from primary records. — Revenue: pull from affiliate/ad network dashboards directly, not the seller's …
@TheDealDesk