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The Deal Desk

The Deal Desk

The Deal Desk · @TheDealDesk →

Step-by-step operating systems for buying and selling sites: the due-diligence checklist, the deal-flow tracker, the LOI template and the closing process, turned into repeatable SOPs.

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Последние публикации

Последние 30 публикаций канала. Каждый пост открывается отдельной веб-страницей со ссылкой на оригинал в Telegram.

Some of the best in the wider network right now: — @AssociatesEdge — Hard numbers on Amazon Associates: category commission rates, EPC… — @TrenchContent — Real tactics from someone actually shipping content every week —……
@TheDealDesk
SOP #59 — Owner-Dependency Mapping Ask what breaks when the seller walks away. Map every dependency before close. 1. List every task only the owner does: writing, outreach, account management, design. 2. For each, ask: i…
@TheDealDesk
SOP #46 — Escrow Milestone Release Escrow is a neutral third party holding funds until conditions are met. Never release in one lump. Stage it. 1. Fund escrow only after a signed asset purchase agreement, never on a hand…
@TheDealDesk
SOP #60 — The Close-Paperwork Checklist A handshake transfer leaves you exposed. Run this paperwork list before funds release. 1. Asset Purchase Agreement signed by both parties. Fail if you only have an LOI. 2. Asset li…
@TheDealDesk
SOP #59 — The Seller-Dependency Map The scariest risk is everything that lives in the seller's head. Map it before close. 1. List every recurring task and who does it. Fail if the seller does work no document captures. 2…
@TheDealDesk
SOP 20: The Pre-Purchase Rank Stability Scan A snapshot of rankings means nothing. You need trajectory and stability. — Pull 12 months of visibility (Ahrefs/Semrush traffic graph). PASS = flat or rising. FAIL = a downwar…
@TheDealDesk
SOP #58 — The Asset Handoff Manifest Closing isn't done until every asset is in your hands. Run this manifest at the final escrow milestone. 1. Domain: confirmed in your registrar account, not just unlocked. Fail if stil…
@TheDealDesk
SOP 18: The Revenue Concentration Audit A site earning $5k/mo from one source is worth less than one earning $3k from five. Map the dependency before you price. — Single affiliate program over 50% of revenue? FLAG. One p…
@TheDealDesk
SOP #57 — Building the Multiple Don't accept the asking multiple — build your own from risk factors. Run this to set a defensible number. 1. Start from the niche baseline multiple (e.g. 30–40x monthly profit for content)…
@TheDealDesk
SOP #56 — The Hosting Migration Runbook A botched migration tanks rankings in week one. Run this sequence on every transfer. 1. Take a full backup of files and database before touching anything. Fail if no backup exists.…
@TheDealDesk
SOP #55 — The Anchor-and-Concede Frame Negotiate from a structured position, not a feeling. Run this once diligence reveals real numbers. 1. Set your walk-away price first, in writing, before you counter. Fail if you neg…
@TheDealDesk
SOP #54 — The Traffic Quality Audit Volume lies; quality doesn't. Run this before you value traffic at all. 1. Segment by source in analytics. Fail if direct traffic exceeds 40% without a brand explanation — possible bot…
@TheDealDesk
SOP #53 — Content Ownership Check You're buying the content, so prove the seller owns it free and clear. Run this before transfer. 1. Ask who wrote the articles. Fail if "freelancers" with no work-for-hire agreement on f…
@TheDealDesk
SOP #52 — The Seller First-Call Script The first call qualifies the deal in 20 minutes. Run these questions in order and log every answer. 1. "Why are you selling now?" Fail if the reason contradicts the metrics later. 2…
@TheDealDesk
Beyond the niche Most of you wear more than one hat — @AssociatesEdge covers Amazon Associates, which pairs nicely with what we do. Hard numbers on Amazon Associates: category commission rates, EPC benchmarks,……
@TheDealDesk
SOP #50 — The 30-Day Stabilization Plan The first month after close is about preventing decay, not growth. Run this checklist day one. 1. Days 1–2: confirm every login works and DNS points to your control. Fail if anythi…
@TheDealDesk
SOP #49 — Social Account Transfer Social handles often can't be "sold" — they're transferred or they aren't. Run this before counting them as assets. 1. Confirm the platform's terms allow account transfer. Fail on platfo…
@TheDealDesk
SOP #48 — Add-Back Scrutiny Sellers inflate profit with "add-backs" — expenses they claim you won't inherit. Challenge every one. 1. List each add-back line and its dollar value. Fail if seller won't itemize. 2. Owner sa…
@TheDealDesk
SOP #46 — The Deal-Flow Tracker Deals die from disorganization, not price. Maintain one sheet that runs every opportunity through fixed stages. 1. Stage column: Sourced, Contacted, NDA, Diligence, LOI, Escrow, Closed. Fa…
@TheDealDesk
SOP #44 — Escrow Milestone Setup Escrow holds funds with a neutral third party until conditions clear. Configure every escrow with staged releases, never one lump. 1. Open the transaction on Escrow.com or Payoneer Escrow…
@TheDealDesk
SOP #43 — Display Revenue Tracing For any ad-monetized site, trace the money to its source before you believe the P&L. Run this on Mediavine, AdThrive, or Ezoic sites. 1. Request read access to the ad network dashboard, …
@TheDealDesk
SOP #42 — The 6-Block LOI A Letter of Intent (LOI) is your non-binding offer that locks terms before diligence. Draft every LOI from these six blocks. 1. Price and structure. State number, currency, and split (cash at cl…
@TheDealDesk
SOP #41 — The Analytics Grant Check Before you trust a single screenshot, verify the traffic source itself. Run this when the seller offers read-only access. 1. Request Google Analytics access at the Account level, not P…
@TheDealDesk
SOP 60: Holdback vs. Earn-Out vs. Full Payment — Structuring Risk Three payment structures. Each shifts post-close risk between you and the seller differently. — Full payment at close: use only when diligence is airtight…
@TheDealDesk
Three (or four) more for the webmaster & site monetization crowd: — @AboveTheFoldHeresy — We torch the landing-page 'best practices' everyone copies blindly.… — @inbox_oneoone — Email marketing explained from zero — deli…
@TheDealDesk
SOP 58: 301-Merge Into Existing Site vs. Keep Standalone After buying, you decide: fold the asset into a site you own, or run it separately. Decide by intent and risk. — Keep standalone when: the asset earns directly (it…
@TheDealDesk
SOP 57: Anchored Offer vs. Collaborative Reprice — Negotiation Mode Two negotiation tactics. Pick by who set the price and how solid your diligence is. — Use a hard anchored offer (a single firm number, well below ask) w…
@TheDealDesk
SOP 56: Email List vs. Social Audience — Valuing the Audience Asset Both are 'audience'. One transfers cleanly, one barely transfers. Value them differently. — Email list: a transferable, owned asset. Verify it transfers…
@TheDealDesk
SOP 55: Trailing-12 Average vs. Last-3-Months — Reading Revenue Which revenue window you trust changes the price by thousands. Use the right one per situation. — Use the trailing-12-month average as the default valuation…
@TheDealDesk
SOP 54: Registrar Transfer vs. Account Push — Moving the Domain Two ways to take the domain. The wrong one strands you or locks the seller in your account. — Use an account 'push' (same-registrar internal transfer) when …
@TheDealDesk
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