16 June 2026
SOP 22: The Traffic Quality Triage Volume lies. Run these five filters on the seller's GA4 before you value a single visit. — Channel mix: organic + direct should carry the site. PASS = paid/social under 25%. FAIL = traf…
@TheDealDesk
15 June 2026
SOP 14: The Analytics Handshake (do this before the LOI, not after) Never take a seller's traffic screenshots as fact. Verify read-only access first. — Step 1: Request Viewer access to GA4 and Search Console using your o…
@TheDealDesk
14 June 2026
SOP #46 — Costing the Invisible Owner Labor A P&L showing 90% margin often hides 30 unpaid owner hours a week. Price the labor you'll have to replace. — Step 1: List every recurring task: content, link outreach, tech, cu…
@TheDealDesk
13 June 2026
SOP #43 — Traffic Concentration Audit A site earning $5k/mo from one keyword is not the same asset as one earning it from 500. Measure concentration before you price. 1. Export top pages by traffic. If the top page is ov…
@TheDealDesk
13 June 2026
SOP 07: The Multiple Sanity Check Before you fall in love, test whether the asking price is even rational. Content sites trade on a monthly multiple of net profit (SDE). — Compute base multiple: asking price ÷ trailing-1…
@TheDealDesk
13 June 2026
SOP #49 — The First 30 Days Post-Close Most value is lost in the handover, not the negotiation. Run a fixed 30-day plan. Days 1-3: — Confirm all transfers complete: domain, hosting, analytics, ad accounts, email list. — …
@TheDealDesk
