Today's term: whitelisting (a.k.a. paid amplification) Whitelisting is when you give a brand permission to run ads from your handle, not theirs. Viewers see your name and face; the brand controls the budget and targeting…
@DealDesk101
Today's term: usage rights vs. license term These sound like one thing. They're two. — Usage rights = where the brand can run your content (their Instagram, paid ads, their website, billboards). — License term = how long…
@DealDesk101
Myth: usage rights are just paperwork Many new creators wave through "perpetual usage rights" because it sounds like a formality. It's actually the most expensive line in the contract. Usage rights = how long, and where,…
@DealDesk101
Today's term: the kill fee A kill fee is money you keep if the brand cancels after you've started. Without one, a brand can pull out the day before posting and you've done hours of work for $0. Why it matters: scripting,…
@DealDesk101
Today's term: indemnification (read this one slowly) In plain words, indemnification decides who pays the lawyers if something goes wrong. Contracts often make the creator promise to cover the brand for almost anything. …
@DealDesk101
New to deals? Start here: the word "perpetuity" Perpetuity is a fancy word for forever. If a contract says the brand can use your content "in perpetuity," they own that usage for the rest of time. No expiry. No second pa…
@DealDesk101
