The claims compliance checklist (protect the ad account)

The claims compliance checklist (protect the ad account)
A banned claim can kill a brand's whole ad account — and your relationship. Screen every script.

— No "cure / treat / heal" for supplements or skincare
— No guaranteed results ("lose 10 lbs", "100% works")
— No "FDA approved" unless the brand confirms in writing
— No fake urgency the brand didn't authorize
— No competitor names / knock-offs
— Add "results vary" framing where needed
— Get risky claims approved by the brand in writing

Run this before you film, not after editing. Save the checklist, attach it to your brief template, and standardize it across every script. Rinse and repeat.