Retainers die from drift, not bad work. Run a fixed monthly rhythm.
— Week 1: concept call + lock 4 concepts for the month
— Week 2: film batch, send first 2 videos
— Week 3: revisions + film remaining batch
— Week 4: deliver all, send next-month brief + invoice
Monthly recurring tasks:
— Send a one-page performance recap (top hook, best video)
— Restock your hook bank from what performed
— Confirm next month's scope in writing
Standardize this calendar and retainers run themselves. Save the cadence and rinse and repeat each month.
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The monthly retainer cadence SOP
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