Myth: "Niche down to one vertical or you'll never get booked."

Niching by industry is fragile. One downturn in beauty or supplements and your pipeline dries up. The repeatable version is to niche by format, not vertical.

The Format-First positioning checklist:

— Pick a deliverable you can produce faster than anyone (e.g. 30-second problem/solution unboxings).
— Build a 6-clip portfolio of that exact format across 3 unrelated verticals.
— Write your rate card around that format, not around "a video."
— Standardize your shoot setup so any new vertical slots into the same workflow.

Format skill transfers; industry knowledge you can learn in a week of briefs. Save this and reposition once.